Businesses of all sizes handed enterprise grade tools to rebuild lost customer connections
Consumers take control with 70 per cent abandoning a mobile site for poor performance
Understanding consumer behaviour and preferences is key to successful mobile marketing
April 9th 2014. Netbiscuits is now encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning mobile analytics tools for free use. In a move which promises to demystify the mobile landscape, Netbiscuits has announced free enterprise-grade versions of its mobile analytics and device detection software, providing marketers and developers with the technology to better profile customer engagement and deliver exceptional mobile web experiences for users on every device.
With the free enterprise-grade version of mobile analytics, marketers can develop and track visitor personas around device, preferences and contextual use, identify causes of abandonment and ultimately deliver better engagement to increase conversions from mobile channels.
Netbiscuits mobile analytics comes with user traffic reports and dashboards that reveal user behaviour and preference through device information.
Netbiscuits mobile analytics can also easily integrate into most desktop analytics software to enrich data with contextual information on mobile user behaviour, uncover insights like bounce rate of visitors based on screen size or speed of connection to the website.
Marketers and developers can also benefit from a free version of the device detection product, the world’s most advanced library catalogued through manual testing.
The Netbiscuits device library, contains detailed device feature capabilities of over 7,300 device profiles, helping build the most complete picture of devices being used to access a website.
Using device detection, organizations can identify, segment and route mobile traffic, optimise web testing, adapt site features and technology before first page load, and improve speed and page load times to extend their reach to every mobile device.
The free versions of both products will be accompanied by the launch of a tiered subscription model, handing businesses the keys to more powerful mobile analytics and device detection at a level and price point which makes sense for their needs.
In 2014, building a personalised ‘one-web’ consumer experience has become a major challenge for brands, especially as next-generation technologies, such as connected TVs and wearable devices are widely adopted by consumers.
Previously, smaller organisations have been restricted to analytics software with limited customer device information or simply been priced out of the market.
Michael Neidhoefer, Netbiscuits’ CEO, said, “Mobile is all encompassing, and is no longer just a ‘nice to have’, but rather an essential communications channel to the customer.”
“The variety in user context, preferences, behavior and the devices being used to access the web means we can no longer treat visitors as a single group, but must understand the different user requirements that change dynamically with device features, time of day and connection speeds.”
“By releasing free versions of our enterprise-grade mobile analytics and device detection tools, we are empowering marketers to get back on top and rebuild the lost connection with their mobile customers.”
“Netbiscuits is providing marketers with the tools to better understand customer engagement on mobile devices and improve conversion rates by eliminating the guesswork usually associated with developing for the mobile web.”
Netbiscuits mobile analytics and device detection customer, Frank Kanzler, head of technical design & wevelopment with T-Online.de [Germany], said, “Mobile has changed the way our users think about and engage with our content.”
“They access T-Online news site from different devices, and do so in a variety of environments, yet they rightly expect a great experience every time.”
“For us, mobile analytics will take the guesswork out of building a mobile strategy.”
“We will be able to pinpoint the devices being used on our website down to a very specific level and also get a better understanding of how user behaviour online is influenced by contextual factors, such as bandwidth and location.”
“With these data points, we can build a number of user profiles and make actionable decisions about the web experiences we serve up, leading to better experiences for our customers.”
Marketers use mobile analytics to create customer profiles, test existing sites and plan new features based on accurate device and information, resulting in improved engagement and increased conversions. Marketers can also:-
- Profile mobile visitor personas based on device preferences and contextual data points
- Identify causes of abandonment rates
- Deliver more personalised web content
- Increase conversions from the mobile channel
- Enrich desktop analytics with mobile user behaviour
Developers use device detection to understand visitor context and accurately detect device capabilities to then adapt websites and content within Responsive Web Design templates in order to deliver a fast, working and targeted experience to every visitor, regardless of device. Key benefits include:-
- The ability to identify and segment mobile traffic
- Optimisation of web testing
- Adaptation of site features and technology
- Improved speed and page load times
- Extended reach to every device
Subscribe to Netbiscuits ‘mobile analytics and device detection here.
Netbiscuits delivers compelling analytics and device detection products to help companies achieve increased reach and performance, while improving conversion and customer engagement. Our cloud software records over one billion unique page impressions a month, serving global brands such as eBay, Coca Cola, MTV, BMW and T-Online. The award-winning Netbiscuits Device Library has been catalogued through manual testing since the year 2000, and contains detailed device feature capabilities, including over 7,300 device, 157 operating system and 343 web browser profiles, to create exceptional mobile experiences for every connected device.