Netbiscuits launches new brand to reinforce global push to accelerate the development of the Universal Web
New brand accompanies major product launches and renewed focus on large enterprise clients
March 7th 2013. Netbiscuits, the global leader in software solutions for adaptive web development, has announced a rebrand to accentuate the company’s global mission to enable a universal web experience across any device. The rebrand follows an investment announced in October 2012 of $27 million led by Stripes Group, supported by existing investor T-Venture, in response to global demand from blue chip companies who want to put the mobile web at the heart of the customer experience.
“We’re at a tipping point in our industry. The web is not ‘going mobile’, it’s already mobile,” said Michael Neidhoefer, CEO, Netbiscuits.
“Working with pioneering global organisations, our company – and the industry we work in – has been transformed over the past 12 years and our new branding reflects this.”
Founded in 2000, Netbiscuits has more than 150 employees around the world, with offices in the USA, Germany, UK, Singapore, and Australia.
The Netbiscuits platform delivers up to 10 billion pages and content items each month and hosts more than 300,000 mobile websites, helping brands such as MTV Networks, eBay, Google, PayPal and Coca-Cola to deliver compelling mobile web experiences to their customers.
Netbiscuits expects mobile traffic across its platform to continue to increase significantly, with mobility now firmly established as a priority for enterprises that have realised its role in the success or failure of their operations.
“Netbiscuits delivers the Universal Web, resulting in a consistent brand experience, no matter what device users are browsing on,” said Neidhoefer.
“Our rebrand cements our mission to drive the mobile web forward by enabling enterprises to deliver a superior mobile experience.”
Gartner has suggested that in 2013 access to the web from mobiles will overtake traffic from PCs1.
Despite this growth, however, research has found that 69 per cent of the FTSE 100 organisations have not optimised their web presence for mobile2.
The Gartner Magic Quadrant for Mobile Application Development Platforms report predicts that this set to change, noting that 61 per cent of respondents plan to enhance their mobility capability during the next three years3.
Netbiscuits’ software solution is well-placed to enable the enhancement of enterprises’ mobile web strategies, allowing companies to maximise their web experiences for customers, employees and vendors across every device on the market.
Netbiscuits’ platform leverages rich contextual data from the device profile, operating system and browser type, providing real time information on features such as touch capabilities, connectivity and whether GPS has been enabled.
This allows for truly tailored and targeted experiences that deliver greater user engagement, customer loyalty, conversion rates and revenues, while minimising cost and redundancy.
Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. Netbiscuits solutions are powered by the cloud-based Netbiscuits Platform – tools that help to reduce cost, time and risk in developing mobile web applications to deliver a customised and superior mobile user experience across all mobile and connected devices. Netbiscuits hosts in excess of 300,000 mobile web apps and sites on their platform, and are supported by a comprehensive ecosystem of web infrastructure vendors and system integrators. Netbiscuits’ cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases.
2 http://www.incentivated.com/mobile-marketing/press-coverage-pdfs/PR347_PressRelease_FTSE100 per cent20Research_mobile per cent20site per cent20assessments_3 per cent20Jan per cent202013.pdf