Networks in Mobile license local search to Nordisk Mobiltelefon AB
Rating: locate me, baby
NIM (Networks in Motion) provide LBS technology on GBP devices. This works as a navigator and a finder. So friends and workforces can be tracked on top of voice navigation services.
From the press release:
“We chose Networks In Motion because of its proven success in the U.S. and because they provide unique functionality, better maps and more effective user-interfaces than its competitors,” said Johan Lodenius, co-founder of Nordisk Mobiltelefon AB. “By providing NIM’s applications to our consumer and enterprise customers, we’re able to offer unique applications for finding people or places, with extremely high availability, through our outstanding network coverage and high precision assisted GPS service.”
“As the leading provider of mobile phone navigation services to major North American wireless carriers, with the largest number of paid subscribers, Networks In Motion is now bringing its successful products and strategies to European consumers through Nordisk,” said Doug Antone, president and CEO of Networks In Motion. “Mobile phone navigation has quickly acquired more than three million subscribers in the and is competing with personal navigation devices due to its convenience and price point, and we believe the same adoption rate is possible in Europe.”
What we think?
Maps and navigation are the new black. But user interface is the key and only multi-modal services like the sound of this one will succeed.
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