Rating: Brands take advantage of World Cup footie says BuzzCity
The recession hasn’t dented mobile ad impressions growth. The latest data collected by BuzzCity for its Global Mobile Advertising Index showed an increase of 61 per cent in Q2 over the Q1 period. Adidas, Puma and the South African player, Homeground, took advantage of the World Cup to promote football-related content.
Africa in general appears to have benefitted from the eyes of the world watching it. Significantly, the African countries saw the biggest growth, with Ghana growing a massive 654 per cent.
Meanwhile South Africa emerged as Number Four most active country (behind Indonesia, India and the USA). South Africa experienced 591,342,559 impressions (up from 357,935,671 in Q1 2010) – equating to a growth of 65 per cent.
In Q2 2010 BuzzCity delivered 12.8 billion ad impressions in across 200 countries. This meant a total of 44 markets each delivered monthly traffic exceeding 10 million impressions per month – an increase from 32 markets in Q1.
Predictably the big names such as Google, Yahoo and MSN increased their mobile advertising campaigns while the auto and banking sectors also continued to perform strongly. Travel providers such as Malaysia Airlines showed increased interest, too.