But will it be enough to see off Samsung, Google and Microsoft?Apple’s newest incarnation of the iPhone will be unveiled in just over four weeks’ time, reports from the USA suggest. According to technology blog AllThingsD and which cites unnamed sources, the redesigned handset will be shown for the first time at a special event on September 10th . If true, it means the latest version of the world’s best selling smartphone could even be in stores for the crucial Xmas period.
It’s suggested the redesign could include bigger screens, a wider range of colours and cheaper models. A fingerprint sensor is among other features mooted.
iPhone launches are among the most eagerly anticipated events in the smartphone industry though, typically, Apple has declined to comment on the latest reports.
Much is riding of the redesigned iPhone, when it is launched, given how Apple’s shares have plunged in the past year as its loses ground in the smartphone market.
Samsung’s Android phones have already overtaken it in terms of global shipments, while both Google and Microsoft have released their own rival smartphones – the former through its Motorola subsidiary and the latter in partnership with manufacturers such as Nokia.
In the past, iPhones have been largely made and assembled in China, under an agreement between Apple and Taiwan’s Foxconn.
But it’s thought this could change when the new iPhone is introduced if only to combat supply chain problems.
Strikes over pay and conditions by thousands of workers at Foxconn’s have bedevilled supply in the past.
So it’s thought the Cupertino giant might now favour smaller sub-contractors nearer to home when the latest iPhone makes its debut, possibly branded as a cheaper, iPhone 5C in the first instance.
*Footnote: Apple could be reacting to the fact that Google has trumpeted the fact that its own Motorola made Moto X is going to be produced in Texas.