New Mobile Advertising Agency More Mobile Relations owned by Telenor

by: Bena Roberts Tuesday, March 25th, 2008

Mobile advertising isn’t only hot, it’s on fire. First Vodafone and Telefonica get a taste of Amobee and now Telenor is going all the way and launching its own Mobile Advertising Agency.

How?
It follows the acquisition of Active Loop Marketing in Norway and N’volve in Denmark. So they have been combined to make More Mobile Relations.

Active Loop Marketing and N’volve are already helping companies
and organizations transition from mass communications to relationship building
via mobile phone. It could be SMS that notifies you when you receive packages
at your local post office, current information via Bluetooth about a ski resort you
frequent, or an opportunity to join the mobile fan club of your football team.

Active Loop Marketing has established itself very quickly, already reporting
strong growth and attracting exciting customers. The More identity
strengthens our international network significantly, which favours our
customers and collaboration partners both inside and outside our national
borders. With Telenor as our owner, we enjoy access to unique expertise in
mobile technology and user behaviour, says Steinar Brændeland, president
of More Mobile Relations Norway.

What we think?
I have done a couple of small consultancy projects for Telenor and as a company, I love the work ethic. The employees are very switched on know about many hot buttons in mobile. As a result of this, I only have a positive response to the new advertising agency.

Telenor failed with dJuice but it still has content and ad-inventory and if it manages a new search portal experience it would have the assets with a mobile marketing agency to dominate in the Nordics.

I will try and get an interview with one of the key people involved with this today.