Textlocal says opening & response rates from SMS are fantastic
Following recent market research (see here), Textlocal has found that Brits are wide open to two-way communications with brands. One of those turns out to be leading insurance supplier, Admiral. Of course, if you want to improve customer relations and get real feedback, then the content has to be good. Which is why Textlocal has developed its Messenger Surveys tool. Its aim is to optimise mobile surveys and forms to send directly to customers’; employee’s; or members’ mobile phones.
According to its Summer research, over 9.4 million Brits said they would be receptive to brand communications at least once a month.
According to Darren Daws, md with Textlocal, “With such a large percentage of the population open to text communications it is imperative that these communications provide intelligent feedback to the long-term benefit of both parties involved in the dialogue.”
Daws continued, “With far superior open rates (99.5 per cent) and response rates (30 per cent) by text you will be guaranteed better results than e-surveys or emails through SMS and our Messenger Surveys tool.”
Textlocal claims that its tool can provide brands immediately with useful information that enables them to make more informed decisions about their customers.
A happy customer, Leeanne Harvey, from Admiral Insurance revealed, “We use SMS to provide information to customers but by using the Messenger tool, it can send a link to surveys and forms and capture further information from these customers.”
Textlocal’s service is allowing the likes of Admiral to provide their customers with surveys and forms, and vice versa for customers to convey their thoughts and wishes as a direct response.
The company must be doing something right because Textlocal’s clients each month account for 30 million texts – which is equivalent to 8,000 texts per second. That’s impressive.