All the mobile proximity technologies are covered including: – NFC, QR Code, BLE/Beacons, HCE/Cloud-based models, LBS, and Hotknot.
In its 4th edition, the Congress covers all the new ways consumers interact with the digital world: the ‘mobile proximity’ as recalled by its tagline.
Indeed, mobile proximity services have just begun to change behaviour and to challenge all their stakeholders.
Mobile operators, banks, service providers and other verticals have to renew their business models around the smart phones and other smart connected devices.
Like in the m-payment arena, 2014 sees new moves, innovative models and technologies that are part of the conference agenda.