Rating: more iOS users pay to download than Android fans
It seems that while Brits are buying more Androids than any other make of smartphone, they still actually quietly covet an iPhone, according to research just released by Nielsen. The company says that over the last six months, Android phones have accounted for a commanding 44 per cent of acquisitions which is almost twice as many who bought a RIM Blackberry (25 per cent). Apple with its iOS phones was actually in third place with 18 per cent while Nokia/ Symbian stalwarts represented 7 per cent. Yet, surprisingly only 65 per cent of RIM Blackberry owners rate RIM as their favourite brand, with 11 per cent of these RIM owners actually rating Apple as their favourite. Apple envy is obviously the name of the game here! These finding are taken from the Q3 2011 UK Smartphone Insights report from Nielsen.
It’s based on a survey of 1,629 UK respondents, of whom 1,002 were smartphones users.
“The momentum is with Android at the moment,” observed David Gosen, telecoms md with Nielsen European.
He added, “But to say which smartphone OS is ahead overall in the UK is statistically too close to call between Android and Apple iOS, with RIM and Symbian not far behind.”
The report found that Apple iPhone owners are much more likely to be ‘highly satisfied’ with their device (86 per cent) than the average smartphone owner (72 per cent).
“Consumers still seem to love the Apple iPhone over any other device brand,” Gosen believes. “Ninety per cent of current Apple iPhone owners rate Apple as their favourite handset brand.”
Hardly surprisingly – given the cost difference in the hardware, Apple iOS phones have a much higher ongoing spend on mobile services.
Moreover, 42 per cent of iPhone owners pay to download apps each month, compared to just 15 per cent of Android owners.
So targeting iOS users with your mobile app should still bring in more revenue than Android – even though more people are buying them.