NINEMSN: ad-funded content to be THE media trend
Rating: um… yes!
There is a great article in this Australian online magazine http://www.australianit.news.com.au/story/0,24897,22429467-15306,00.html which features an interview with Chief Executive Tony Faure.
You can read the interview by following the link – but the best quote in the article comes from NINEMSN marketing director Tony Thomas who conducted a study on user types of online user behaviour and has identified a group called “lost in space”. These are accidental users and GoMo News believes that these users form a vital part of the mobile data market but are often missing from the target groups for operators and data providers.
Related News:
- 3 to offer ad-funded content service this month
- Amobee partners with QuickPlay and DaDa to provide Vodafone Italia with ad-funded mobile video content
- Consumers are moving away from ad-funded media
- 3 partners with Rhythm New Media for free content on Planet 3
- Ninemsn jumps on in-game mobile advertising trolley in Australia
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