Kinda makes up for our own gaffe over iPhone 5c pricingIt appears that Apple is now trying to emulate BlackBerry/RIM in being absolutely pants [poor] at understanding the trade & technical Press. It has just held an event in China for the first ever time. According to sources, there was absolutely no new announcement nor extra news of any kind. The company merely played a recording of the Tim Cook announcements which had happened nine hours earlier in Cupertino. Bloomberg, for example, even quoted Apple spokeswoman Carolyn Wu (here) as refusing to comment on the result of talks between Apple and the all-important MNO, China Mobile. Kinda makes up for our own gaffe over iPhone 5c pricing. (See Apple iPhone 5C is just $99 ). Wrong! It will be over $700.
It turns out that prices for the iPhone 5c will start at around 4,488 yuan ($733). So than being able to compete with rival smartphones sold for as little as $100, the iPhone 5C will be out of the reach of most Chinese and Asian consumers.
Worse still for Apple, the lack of news allowed Business Week‘s Christina Larsen to report (here) that, “the iPhone 5C is routinely mocked as “not attractive.”"
If Apple had provided some news then maybe an ernest journal such as Business Week (hardly a sensationalist publication) wouldn’t have reported the dire new that Apple’s products are losing the “wow factor”.
As we previously observed, there doesn’t appear to have been a massive rush by Apple to recruit Chinese speaking engineers for iTunes to approve new apps in Chinese.
GoMo News also believes that Apple’s mantle as an innovator was severely tarnished by the absence of any news about an iWatch. Cook could have at least demonstrated working prototypes which is what Google has effectively done with Google Glass.
And now for our apology over the IPhone 5c is $99 story. What happened is that in an effort to beat the official release of information to the Press, we stole data from Apple’s own US web site.
There was nothing to suggest that the $99 price quoted was only for handsets sold on contract.
We’ve learn our lesson.