Nokia Lumia phones discounted in US as critical Q4 results loom

Phones offered cheap just a month after launch

Lumia 920 heavily discounted

Nokia‘s Lumia WP8 smartphones were being sold at a discount in the USA immediately after Xmas, it has emerged, placing a question over whether the Finnish manufacturer’s Q4 results due to be released later this month [January 2013] needed a last minute bolster.┬áThe results, due out on January 24th, should show if the strategy by Nokia’s CEO Stephen Elop to adopt Microsoft’s WP8 operating system is paying off, all the more so as the quarterly earnings report will cover the crucial run-up to Xmas.
But according to the Wall Street Journal, Nokia’s flagship Lumia range could already be bought at discount prices just a month after their launch.

In some instances, they were even being offered free through some US carriers.

Nokia, whose share price on Nasdaq currently hovers around the $3.95 mark but which commanded ten times that price back in 2008, has been forced into massive lay-offs as its phones were out-sold by rivals.

Particularly those made by Apple and manufacturers backing Google’s mobile operating system -Android.

It led to a decision by chief executive Stephen Elop, himself a former Microsoft executive, to gamble everything on the success of a new range of smartphones running WP8 – a ploy which, if unsuccessful, leaves him with little room for manoeuvre.

According to the Wall street Journal, meanwhile, the flagship Lumia 920 – launched by AT&T in November with a price tag of $99 – can now be snapped up online at Amazon for a mere $39 by buyers willing to take out a contract with the US carrier.

Similarly, the Lumia 822 comes free with a contract from rival operator Verizon, owned in part by Britain’s Vodafone.

T-Mobile USA is similarly given the Lumia 810 away free with a contract.

Nokia has responded by saying that pricing remains a carrier decision, though it still remains unclear what is behind the heavy discounting – be it hidden subsidies from either Nokia or Microsoft, or simply Lumia’s lack of popularity.

The answer, and Nokia’s fate, should be clearer when the manufacturer’s Q4 results are unveiled in just over three weeks’ time.

About Dave Evans

Dave Evans was a long established commentator on both the IT and cellular industries. His last focus was on share price trends within the sector. He passed away in September [2014].
This article was published in Apple, Vodafone, at&t, mobile news, nokia, verizon and tagged , , , , , , , . Bookmark the permalink.

3 Responses to Nokia Lumia phones discounted in US as critical Q4 results loom

  1. Frederick Edwards says:

    Your article is missing context. Apple was doing the same thing with its iPhone5 which was 0$ on contract at The Source in Canada. Samsung did the same with the SG Siii at Telus, FutureShop, BestBuy which was $0 on contract. You are talking about Christmas sales. Post-Christmas you may note that AT&T is now removing the free charging pad offer, etc.

    Frankly, I’d say the iPhone5 being free on contract was a bigger story.

  2. admin says:

    You’re probably right. An iPhone 5 being free is a good story.

  3. Pingback: Nokia Lumia phones discounted in US as critical Q4 results loom | HOT Gadget

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