Yeah, bit Apple’s answer to Nokia Mix Radio works on iPod; IPad, iPhone & Apple TV
We suspect that with a large degree of sarcasm (which Europeans do so well) Jyrki Rosenberg, a vp with Nokia Entertainment, has welcomed the arrival of iTunes Radio from Apple. Apple has revealed that the service will soon go live in the USA. The exact phrase Apople used was “iTunes Radio will be available with the launch of iOS 7 in the USA.” Now Rosenberg immediately made a dig at this by mentioning the fact that Nokia has already launched in 28 countries as diverse as China, India and the USA, and claimed consumer reaction has been very positive. Where Nokia can’t compete is the fact that iTunes Radio will work on tablets (iPad); music players (iPod); and Apple TV as well as the iPhone. (And PC & Mac, of course). Plus users store their music/playlists in the cloud (icloud) so they can switch easily between devices.
“It’s good to see the launch of Apple’s radio service. We firmly believe
that personalised streaming services, such as our own Nokia Mix Radio, are
the future of music discovery,” Jyrki Rosenberg commented.
He points out that Nokia has been offering Mix Radio as an ad-free, offline enabled, global music streaming service on Nokia Lumia devices for a couple of years.
That’s a dig at the fact that the ad-free version of iTunes Radio – known as iTunes Match will cost around $25 per annum.
Apple talks about its 300 DJ-curated and genre-focused stations – including everything from Hard Rock to Doo Wop which does sound very similar to Nokia’s Mix Radio.
Another key feature to Mix Radio is offline playback, which means users can enjoy uninterrupted music when not connected to their network. Not sure if you can do that with iTunes Radio.
As Rosenberg says, “iTunes Radio joining the space can only help drive awareness and uptake of music streaming. The momentum in the market is really building.”
Which is true, of course. But MP3 players existed before the iPod but Apple introduction of that device in addition to its iTunes service created the whole industry.
Nokia will probably have to sit back and watch as Apple steals its thunder yet again.