Nokia to launch MixRadio in China

Linked to Bill Gates’ return to Microsoft

making its way to china?

According to a report in today’s [March 23rd 2014] Sunday Times, Nokia is on the verge on launching a version of its MixRadio streaming service into China. Like other observers, GoMo News would question the wisdom of such a move. As a country its inhabitants aren’t known for much respect for digital copyrights. Which could prove a flaw in Nokia’s business plan. We especially like the newspaper’s suggestion that Bill Gates is somehow behind the move.

The report links the Nokia announcement to the news that Uncle Bill has just assumed a new role as a “technology adviser” for 3 days a week.

Now if Gates manages to replicate the success of iTunes in the world’s largest mobile market, he will indeed blow a raspberry at arch rival Apple

It was only Steve Jobs clout in America that led to the major music labels selling their products online.

Now the Nokia MixRadio model is interesting because it streams current tracks to Nokia phones for free.

Plus the service is ad free and you can listen to tracks offline.

The catch is that you can only ‘skip’ a track that is being streamed a limited number of times.

That’s because it acts like an ad-free but themed radio station.

The aim is to entice MixRadio listeners into paying a monthly fee so they can skip (ad infinitum) ‘duff’ tracks the DJ is serving up .

Now we may be cynical but we can’t see Chinese listeners stomping up cash for tracks which they can almost certainly get from pirate sites.

The obvious ploy is to stress that MixRadio is virus/malware free. But even in China, there is little of that currently.

Especially on Windows Phone 8. So maybe there will be an Android version of MixRadio too?

Now that would be a brave move.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
This article was published in Apple, China, Microsoft, Music, WP8, android, mobile news, nokia and tagged , , , . Bookmark the permalink.

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