Nokia WidSets Selects MCN to Power Real-Time Mobile Search Across its Universe of Content and Widgets

by: admin Monday, July 14th, 2008

Mobile Content Networks (MCN), provider of real-time Federated mobile search solutions, today announced that Nokia’s WidSets service has selected its white label platform, MobileSearch.net, to power WidSets Search for its millions of mobile users and will launch this week in Finland.From the Press release:

WidSets Search makes it easier for people to take their favorite internet content with them anywhere. With more than 5,000 widgets now available in the content library, and a universe of mobile content and information waiting for mobile users, finding that content most efficiently is a fundamental issue. WidSets Search is a major step forward in mobile content and information discovery.

WidSets Search will provide a short description and view of the widget for immediate download. In addition, WidSets Search services will encompass several content and information channels, including: images, yellow pages, news, weather and more. Search results will be provided by the mobile web, in order to enable the best possible experience for optimized mobile internet navigation. WidSets Search has launched in Finland and will be rolled out to European and global users as part of the global WidSets initiative.

“Nokia is known for setting the pace for innovation around the mobile user experience and we are delighted to be part of the global WidSets service offering,” said MCN CEO Marc Bookman. “We’ve dedicated ourselves to the principles of user-centric search aimed at delivering actionable mobile content results in the fewest clicks, and are pleased that Nokia shares this philosophy with us.”

Launched in October, 2006 Nokia WidSets is a mobile content consumption, creation, and sharing service currently available in 56 languages and featuring more than 5,000 widgets that have been downloaded by more than 7,000,000 mobile users. WidSets are device agnostic and are optimized for mobile consumption and sharing. WidSets is also part of the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers.

We say: I have never got into WidSet’s, but this may make me look at them again. If any of you use WidSets on a regular basis we would love to hear your comments on what you think of the service.