Apple will also target all sectors like Samsung does says Juniper
Some extremely interesting predictions on the mobile OS front from UK based market research company, Juniper Research. It claims that whilst the dichotomy of Android and iOs will continue to dominate, Asha, Sailfish and HTML 5 based OS will gain traction. These new OS players will achieve a 13 per cent share of the mobile OS market by 2018, Juniper reckons. It also seems to know something about Apple’s forthcoming announcements. It says, “Apple expected to announce a diversification in its product portfolio shortly.” Which has to mean a cost competitive iPhone will be released.
Otherwise this next statement makes no sense … “Apple [will some] closer to the Samsung model of catering to diverse set of markets utilising different models.”
So rumours that a new iPhone made of plastic must be true then as that’s a sensible way of dropping unit costs.
The new report entitled, ‘Smartphone Futures: Differentiation Strategies & Emerging Opportunities 2013-2018′, noted that significant growth is expected across emerging markets such as the Indian Subcontinent and China.
These areas will see particular growth in the Ultra-Economy and Economy sectors, with heavily localised handsets, according to Juniper.
Juniper’s choice of new players is intriguing. GoMo News isn’t surprised at all to find that Nokia’s Asha mobile OS is one of them.
The mention of Sailfish is rather unexpected given that the Jolla Sailfish still isn’t on sale yet and the price isn’t aimed at the developing market.
Shame that Juniper doesn’t name which HTML5 based mobile OS it expects to gain traction. Can we suggest Tizen?
The report argues that these new contenders will take away important niches – focusing on cost innovation and utilising local knowledge – in synergy with the next generation of consumers.
In terms of smartphone shipments, Juniper predicts that Apple and Samsung will continue to dominate the global market,
They will ship 17 per cent more smartphones in 2018 than were shipped globally by all vendors in 2012.
The report also found that Apple and Samsung’s global smartphone shipments will hit nearly 800 million by the end of 2018, compared with 677 million in 2012.
Slower growth is forecast for the Ultra-Premium and Premium smartphone sectors, but only if they can offer clear differentiation within a crowded market.
Other key findings include: -
- There will continue to be a lack of short and medium term diversity within the OS market
- The Average Selling Price of a smartphone will fall as new lower income demographics are exploited
A whitepaper – ‘Smartphones: Ultra-Premium to Ultra-Economy’ is available to download here.