Novarra – oops I did it again
Oh dear. I took another look at Novarra recently and was actually very pleased with the results. But then I read interviews like this one and think – my God Novarra you are arrogant.
I have been speaking to a bloke called Luca Passani recently. He was introduced to me in by David Harper from Winksite as he sent me a whitepaper that Luca had written. It concerned the huge problems I have been having with my gomonews.mobi site. The redirection to a frame is making it unreadable for the majority.
Luca is making waves, writing papers and trying to make the mobile web super (see mobileseonews.com). He openly condemned Novarra with the first Vodafone deployment and in this article from David at Mobile Marketing Magazine President and COO of Novarra Jayanthi Rangarajan says (see below)
JR: Well there’s one guy still going on about it. Now he sells a database of handset profiles and he’s frustrated because we don’t use his database, because we don’t need one. So he continued to rant because he believed we threatened his business.”
I emailed Luca and he said, this was directed at him. I asked him to comment on the article and interview he pin pointed out one quote
Jayanthi says:
“here were some specific sites where they were selling wallpapers and they had embedded pricing information into an image, and this is not standard. It was something we had not come across and did not support.”
And responded:
LP: So, I don’t understand what is non-standard about making the URL to my service look whatever I want it to look like. At the same time, I don’t understand what is standard about URL being modified without the consent of the content owner, as Novarra is doing.
Breaking the way URLs work means breaking the foundation of the mobile web. This is as non-standard as one can get. Suggesting that content owners are using non-standard mechanisms while breaking URLs is not acceptable no matter how you look at it.
Then Good Grief I read this:
JR: I heard someone saying we had screwed up Vodafone Germany’s mobile Internet, and we were not even deployed on Vodafone Germany! But we just had to keep quiet and be sensitive to Vodafone UK. So now we provide the mobile user agent and the desktop user agent so they can choose which to deliver to the handset.
Yikes. Could this be referring to me? I told Jayanthi and I blogged on GoMo that I used Vodafone Germany’s network to surf back onto my UK Vodafone network (roaming) to look at GoMo News and the site was shot.
Please somebody give Jayanthi some social media training.
Trackback: http://www.mobilemarketingmagazine.co.uk/2008/05/talking-transco.html
Related News:
[...] the furor that erupted on the web and the wmlprogramming Yahoo group over transcoders? Specifically, the ones [...]