Rating: Alcohol education charity, Drinkaware, introduces mobile site
Simple test: if this couple appear headless you're probably drunk
It appears that drunkards aren’t so intoxicated that they are unable to access the moble web. UK alcohol education charity, Drinkaware, has noticed a 200 per cent increase in mobile phone traffic. Hence the charity has launched a new mobile-friendly version of its website. Visit m.drinkaware.co.uk.The new mobile site’s features are customised to switch between day and night content. The new mobile site enables users to access tips and tools on the move to help change their behaviour and think about the long term health impact of drinking. Whether users are thinking of buying alcohol in a shop; bar, pub or club; or are feeling sorry for themselves the morning after, the mobile site will be able to offer advice.“Behaviour change is at the heart of Drinkaware’s approach,” said Chris Sorek, CEO of Drinkaware.
“We know that people accessing our website from mobiles on a night out or lying in bed with a hangover want quick and easy access to the facts and advice about alcohol,” he added.
The charity’s research showed that visitors from mobiles increased to 366,000 in 2011 from 122,000 in 2010. This was out of a total of 2.87 million unique visitors to the website in 2011.
The number of pages on drinkaware.co.uk viewed on a mobile saw a 288 per cent increase from 238,391 pages viewed in 2010 to 925,522 pages viewed in 2011.
Drinkaware.found its mobile usage is focused on several key content areas. The 15 key pages which represent 70 per of all mobile traffic have been included in the day and night features
People most frequently visit drinkaware.co.uk from mobiles between 5pm and midnight and between 8 am and 10 am the morning after.
Day features include facts and advice on hangovers, the effects of alcohol and alcohol poisoning.
Night features include facts and advice on driving and the legal limit, how alcohol affects your sleep and the units and calories in alcohol.
The mobile site also includes popular tools to help adults cut down their drinking including a calculator that how shows many units are in popular drinks.
Did you know a single pint of Guinness represents 2.3 units? Unfortunately, it doesn’t have a tool to tell you how many units you can drink and still stay under the legal limit.
