NRJ signs up Miyowa for instant messaging
Rating: I say NRJ, do you know me (rap it!)
by Bena Roberts
I have to admit that Miyowa is rising and rising beyond belief. What it has achieved in such a short space of time is remarkable. Now NRJ the music radio MVNO in France has chosen Miyowa for its IM platform. NRJ joins Bouygues Telecom, KPN, Cosmote, Cellcom, Wind, Base, O2 Ireland, Orange France, Orange Spain, Orange UK, Ten, FarEastone and Starhub; as another operator to use Miyowa’s services.
Why?
Miyowa’s MoveMessenger enables IM interoperability. It’s a Java based thin-client that is downloaded over the air (60kb). It allows users to send and receive messages rich with emotions and icons simply and promotes modification. For example users can manage conversations, add avatars and use emotion signs to share moods. Basically it’s an instant add- on to IM services from the mobile operator with interoperability with branded messaging services (Hotmail).
From the press release
Pascal Lorne, CEO of Miyowa said: “To be the preferred IM platform for NRJ Mobile is a great achievement in France. It is a significant brand for the youth, who is fond of new medias such as IM. Moreover, the development of a new MVNO is a real opportunity for showcasing Miyowa’s IM and blog service. We are truly happy to have NRJ Mobile among our clients. “
Jerôme Birba, Executive Director of NRJ Mobile is looking forward to bringing this new offering to the members of the NRJ community: “NRJ mobile is extremely excited at the idea of launching this mobile IM service. It will gather our 400,000 clients around a consistent mobile offering and it will give them the opportunity to experience and enjoy with their friends the NRJ rich multimedia universe! Miyowa, who is today the main European provider of mobile IM services for communities, allows us to make the link between our web and mobile worlds; this link today appears to us as necessary as it is so compelling and exciting for NRJ and its subscribers.”“
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