O2 and BBC Doctor Who
Rating: I am a DARLEK
BBC Worldwide’s Digital Media division today announces a new content partnership with mobile operator O2. Under the deal, BBC Worldwide will provide a range of branded mobile content to be retailed through the O2 Active mobile portal. The company will initially be providing O2 with video clips, wallpapers and ringtones from programme brands including The Office, Little Britain, Doctor Who, I’m Alan Partridge, and League of Gentlemen.
From the press release
Peter Mercier, Head of Mobile at BBC Worldwide, said: “O2 is the largest UK operator by subscriber numbers so this is clearly a great deal for us in terms of getting our content in front of consumers and demonstrating to our in-house and indie production partners how BBC Worldwide continues to innovate in the digital media sector.”
Grahame Riddell, Head of Strategic Content Partners, O2 UK, said: “The programme brands that BBC Worldwide can bring on board are exactly what our customers are looking for – well recognised and compelling. We’re constantly looking for quality new content that will appeal to our customers and this deal paves the way for access to the wealth of material available from the BBC in a range of different and innovative formats.”
What we think?
We love Doctor Who. Perhaps this will transform O2 Active into a sexier mobile portal (….fingers crossed then, eh?).
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