O2, barcodes and The Lord of the Rings
Rating: is this a Hobbit, I see before me?
O2 has signed up with NeoMedia (Gavitec) to launch a full scale mobile ticketing service. O2 users can purchase cheaper tickets for The Lord of the Rings (GBP 25 instead of GBP 60) and purchase via a secure link on the O2 Active portal.
To access the service, O2 customers can text LOTR to 2020.
What we think?
From buy a pint barcode promotions O2 is THE UK operator that is stealing a lead in the “to be hot” mobile barcode space.
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4 Responses to “O2, barcodes and The Lord of the Rings”
O2 is using Mobile Ticketing from Trinity Mobile and Gavitec. The Fonescan is the Gavitec’s MD20 (see the picture).
Fonescan
http://www.trinitymobile.co.uk/template2.asp?page=scanning
http://www.pocket-lint.co.uk/news/news.phtml/11271/12295/O2-mobile-ticketing-LOTR-theatre.phtml
Gavitec’s MD20
Comment made on November 15th, 2007 at 9:37 pmhttp://neom.com/147.html
Nice coverage of O2 and their mobile ticketing initiative.
Telefonica O2 is an active member of the Mobile Codes Consortium (MC2) with HP, Publicis, Nokia, Gavitec, and NeoMedia.
Best,
Comment made on November 15th, 2007 at 9:40 pmSean
is it hobit?
or “hobbit”
Comment made on November 16th, 2007 at 11:54 amhobbit
sorry - will change. But please stop picking on the others your title is unacceptable and if asked - I will remove it.
Comment made on November 16th, 2007 at 12:32 pmbena
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