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O2 launches new unlimited data packs

by: admin Friday, September 28th, 2007

Rating: Bolt on baby

On 1st October O2 will launch three new unlimited data Bolt Ons for customers.
200MB bolt on is GBP 7.50; Web Max 3GB bolt on is GBP 30 and Unlimited BlackBerry is GBP 10 per month for 200 MB.

What we think?
Bena Roberts is trying hard but getting excited about these tariffs is difficult. Why?

1. Next to every tariff its says “within fair use policy”
2. Unlimited is unlimited and not capped.

These tariffs are obviously not unlimited they are capped. I was watching the TV last night and there were jokes about US citizens not understanding the word Ironic. Well, us Brits sure as hell don’t know what unlimited means. Moreover, if anyone did know what it meant – they wouldn’t use especially in terms of mobile data usage.

Looking at mobile data and content from a search perspective I have to ask, “will you pay for mobile search?”.

I am not sure that I will (I have oneSearch free on Yahoo! with mobile operator 3) and if there is anything hot or interesting (from the mobile search) I just search for it online. Cumbersome? YES. But cost effective.

I only ever click through on mobile if I find something that I really want – otherwise most searches can wait for the PC.

Come on, not only O2. Data rates and capped tariffs are C.R.A.P. All mobile operators – sort it out.