Obopay and AOL’s AIM
Rating: obo,obo,obo pay – obopay –obopay
First Obopay signed up with Helio see
http://pushingthebarrier.typepad.com/pushing_the_barrier/2006/12/helio_mobile_pa.html
and today its AIM.
There is now a new plugin for AIM called AIM Obopay. Users that sign-up for the service are eligible to send and receive money to an from their network via IM. This can be to buy a gift, presents or to pay a friend back.
From the press release
“AIM users want to stay connected and multi-task wherever they are, and we’re providing them with more opportunities to do so,” said Marcien Jenckes, Senior Vice President, Messaging & Social Media, AOL. “By working with Obopay to enable eligible AIM users to pay or pay back their AIM buddies with just a few clicks, we’re making it easier for them to do more each day right from the AIM service.”
“Our busy, on-the-go users have quickly grown accustomed to being able to use their mobile phones to instantly and effortlessly send money to others anytime, anywhere in the U.S.,” said Obopay CEO Carol L. Realini. “With the new AIM Obopay plugin, we make it even easier by allowing AIM desktop users to send money directly from their AIM Buddy List to another AIM user’s cell phone.”
It’s easy to get started, too. Once the AIM user has downloaded the AIM Obopay plugin, he or she simply clicks “Actions” on the AIM(R) Buddy List(R) feature, then clicks “Send money using Obopay.” To spend or withdraw money, users can choose to link their bank account to their Obopay account and then transfer funds. Or, users can sign up for and use the optional Obopay pre-paid debit card from MasterCard to spend money at any retailer or withdraw funds from any ATM that accepts MasterCard(R) cards.
What we think
Micropayments are important and exchanging funds without cash might be “fun to have” additional service for consumers. But there are implications for the youth market. Measures are being taken to stop 13-17 year olds using the service and allowing parents to sponsor accounts for their children. But with the increase in school bullying – there is always a concern when payment transactions are made too easy.
More information: https://www.obopay.com/consumer/jsp/html/aim_info.html
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