OCADO the online computer shopping buddy will be moving to mobile with mobile barcodes
In a UK first, live between August 25 and September 1, an integrated window display will allow shoppers to purchase all their grocery essentials and a few indulgent treats on their mobile phones, to be delivered direct to their door. From stamps to Shiraz; toilet roll to tuna; even delicious treats from the supermarket’s new Reflets de France and Daylesford Organic ranges, never has window shopping been so satisfying.
An experimental and innovative departure from its traditional business model, the Ocado virtual store at Unit 23, One New Change in the City of London will be accessible 24 hours a day with customers able to shop in a few easy steps:
Use mobile barcodes
- If you don’t have it already, download the Ocado on the Go app from the App Store or Android Market
- Open the app and press the barcode symbol in the top right of your screen
- Hold the camera screen over the barcode of a product until it recognises it
- When the product appears on your screen, press ‘add’ to put it in your basket
- Keep on shopping and then check out!
From the press release
Jason Gissing, Ocado co-founder, said: “The virtual shop window is a bold move for Ocado and something we are very excited about.
“We hope this trial is a hit, and based on its success, we’ll be looking at options around continuing this ‘virtual window shopping’ approach in other locations UK-wide.”
What we think?
Of course we love this sort of thing. It is new and it is innovative and amazingly it brings Ocado out of the PC and online shopping world to the public and real world. It will have amazing brand awareness effects for Ocado and give the company a overall techie and not only online feel. On top of that it shows how online shopping can be bought or used virtually from anywhere – enforcing the benefits of mobile marketing.