We got a heads up from Offerpal Media today. The company specialises in advertising to users of social networks like Facebook and Myspace. It monetizes apps for the millions of users of these sites, but now Offerpal has extended it’s platform to include game apps for iPhone.
Who are Offerpal?
If you’re a Facebook fan, then you’ve probably used Offerpal. They specialise in driving revenue from “virtual currency”. A lot of Facebook apps involve earning point or other forms of virtual currency. Offerpal lets users earn these points by completing offers, which generates CTR and real currency for developers and advertisers. This is the model that will be applied to iPhone game apps.
