Gigafone announced today that its mobile marketing system, RingMate, is being displayed at the Ogilvy Innovation Lab. The Ogilvy Digital Innovation Lab in London is a gallery dedicated to showcasing innovative marketing services to brands. Gigafone’s RingMate platform is an opt-in basis service that displays full-screen interactive ads at the end of calls and texts .
From the release:
Gregory Khaldey, President of Gigafone said “We are very proud not only to have gained entry into this forward thinking mobile technology showcase, but also to have backing from Ogilvy’s campaign teams which contain some of the world’s brightest thinkers on digital marketing. This is a great opportunity for us to demonstrate the capability of our platform to some of the world’s biggest brands in a collaborative environment.”
Scott Seaborn, Head of Mobile Technologies for Ogilvy Group UK, welcomed the addition of Gigafone to the Lab. “At Ogilvy, we strive to stay ahead of the latest trends in brand engagement, and the Gigafone full-screen, user profiled solution gives us the opportunity to put this new type of marketing under the spotlight”.
What we think?
The RingMate platform is a good idea as regards not annoying customers. Having the ads come up after a call or text is finished is a fairly good guarantee that it won’t be interrupting anything. And the service seems to be quite customisable at the user-end, so subscribers can choose to receive ads and offers that are relevant to them. It’s also a great boost for Gigafone’s standing. Ogilvy are known as innovators in mobile marketing, so being accepted to the Innovation Lab really means something.
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