Philippine Airlines is the latest airline to announce a mobile website for it’s passengers. Customers with WAP-enabled phones will be able to access flight schedules, promotions, products and services.
philippineairlines.mobi will allow customers to check their flight status, mileage points and other promotional flights, fares and services. You can’t book flights unfortunately, that still requires a phone call to the PAL ticket office!
What we think?
This is a kind of double-mild weak sauce mobile service that doesn’t take advantage of either the possibilities of mobile Web OR a dotMobi site. The site does host a lot of information, but a basic WAP site is only mildly useful. Where other airlines are testing (and proving) more adventurous applications of mobile tech, this probably won’t be accessed more than once by anybody outside of hard-core mobile enthusiasts. A service like this should allow you to book flights, change details, redeem mileage points and more if it wants to get any amount of take up. Otherwise it’s pretty much just money thrown into a hole in the ground.
