One Mobile Barcode question at MEM08

I bumped into Brian Curtis from Sensis and some huge mobile barcode news is on the way. But  I pointed this out because Brian asked the one and only mobile barcode question at MEM08.

During the mobile advertising panel he asked - how were mobile barcodes being used and what were the mobile success stories.

The response from The Sun news group (James Davies - I think) was only luke warm. He said that The Sun had its fingers in the mobile barcode arena. He didn’t say it was huge or great or anything and the response seemed a bit like - we are not quite there yet. I think this sums it up with all new mobile services - education is essential and halo brands or early adopters are king.

 

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