OneBip mobile micropayments
Rating: show me the money
Micropayments made the headlines 24 months ago – but nothing really came of it. Now OneBip is trying to reshape the market by turning the mobile phone into a micropayment solution or mobile credit card for the youth of today.
How?
The service is optimized for payments that are under GBP 5 or those that credit card companies tend to avoid. Users sign up via the website www.onebip.com. Then if they see merchants that take OneBip payments they can pay directly via the mobile phone bill and the pre-paid credit.
From the press release:
OneBIP CEO Marko Maras comments: “It has always been hard for online retailers to collect micropayments on their websites and consumers have traditionally been reluctant to use their credit cards for small online payments. Consumers are increasingly comfortable using their mobile phones as a payment method, which will help to generate a high volume of paying and recurring customers. The worldwide penetration of mobile phones will also help to generate more profits for online retailers and allow them to attract a new range of consumers.”
OneBip President Diego Mortillaro comments: “OneBip is designed to make mobile phone payments easy and affordable for online merchants while also offering security and convenience to the end users. Merchants can immediately accept mobile phone payments by adding the OneBip button to their site. This allows them to focus on their core business using a carrier class platform that assures compliancy with local regulations and Mobile Network Operators’ requirements.”
What we think?
GoMo News loves this. It’s simple, quick to sign-up for and a necessity. Micropayments are essential in the youth market where phone credit eats up into the majority of children’s pocket money. This micro-payment service will allow youth to make purchases via their phone and save them having to carry cash around. Also they can use money in an emergency that is already locked into the mobile phone.
As long as there are strict controls that youth can’t purchase cigarettes with this service or anything illegal – it is a winner. Also with the rate of mobile phone theft in the UK security features must be tight even for micropayments. But the fact that this is for pre-paid users and the average top-up in the UK is GBP 20 – there are some security features already in place with prepay micropayment transactions.
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