Orange and Nokia to partner for music, mobile games, maps, mobile advertising and LBS
Orange and Nokia today announced a strategic international partnership, extending the first agreement signed by the two companies in February 2008. The two industry leaders have committed to a three year partnership, which will include the addition of ten new Nokia handsets to the Orange Signature range and the addition of music to a combined offer of games, advertising, maps and location based services.
Orange and Nokia have agreed to launch a suite of integrated multimedia services on the new Nokia handsets, launching in H208 across nine major markets, in an initiative designed to boost the adoption of mobile digital entertainment. As part of the strategic partnership, customers will have direct access to the Orange Music Store, both Orange and NGage games, as well as Nokia Maps. Under the Orange Signature programme, all services will be integrated into the familiar Orange user interface, providing one click access to information and entertainment.
From the press release
“This collaboration underlines Orange’s drive to create strategic partnerships that will give customers the best possible mobile multimedia experience in the simplest way,” said Olaf Swantee, EVP of Orange’s Personal Communications Services. “Combined with our leadership in mobile multimedia innovation and relationships with leading content providers, Orange believes that Nokia’s devices and Ovi platform will make a powerful environment for the provision of a joint range of services,” added Georges Penalver, EVP of Orange’s Group Strategic Marketing.
“We are pleased to create this strategic partnership with Orange and believe that the combination of Signature and Ovi services will extend and enrich consumer choice,” said Kai Öistämö, EVP, Devices, Nokia. “We also expect our close collaboration to extend beyond the initial focus areas of music, games, maps and advertising to include other services over time.”
What we think?
HMMM. Is it Nokia or Ovi or the promise of the mobile internet driving the uptake of Ovi. I think Nokia is pushing Mobile Advertising big time as a sweetner for operators but I am not convinced it can deliver?
Why? Well Where is the search? How do you target ads? Will Nokia just guess interests? OK with LBS you can target by location but I see Ovi as fanclub of the closed internet world and mobile portal part b - rather than oozing sexy innovation.
Related News:
Leave a Comment