Rating: it better big good for GBP 3 per month
The problem with exclusive agreements is that the exclusivity runs out. Then competitors join in and prices tumble. On top of that network operators are forced to pay for the exclusivity and then need to get their money back and tend to opt for subscriptions.
This has happened with Orange Bebo. For GBP 3 per month users get:
• Get free text alerts – Instantly get updated when your receive new comments, mail, or friend sayings on Bebo.com
• Browse a specially designed WAP version of www.bebo.com
• Text to Bebo – Post profile comments, blogs, and more via regular text message
• Bebo users can get a great ‘friends tariff’ that gives the members of that tariff 2p calls and 2p texts between each other.
From the press release
Katrien Barrat, Director of Multimedia and Convergence, Orange UK said: “Our customers can now use social networking when and where they want it, through their mobile at an affordable and clear price. The great thing with Bebo mobile is that we have found one more way to change our customers’ mobiles from a one-to-one communication device to a complete social networking tool, enabling people to engage in conversations, discover new interests and express themselves in a completely new way.”
Ziv Navoth, VP Marketing & Business Development, Bebo said: “Bebo users spend more time on Bebo than on any other website, but until today, logging off from the Internet also meant logging out of your network. Our partnership with Orange changes this, helping our users to interact and stay in touch regardless of where they are. For an audience that is regularly consuming SMS and MMS, mobile is the next step to extend the Bebo experience and is part of our ongoing strategy to increase engagement and build a loyal user base.”
What we think?
I have to say that I use Facebook mobile when I am out an about and I have a data tariff. I wouldn’t pay for a Facebook subscription and I don’t think that the subscription model in the current mobile data market is going to work – especially for social networking.
I predict than in less that a year this service will be half-price for consumers of free.
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