Orange does the MPOSsible

Rating: be content with your content
By Tony Alton

Imagine if every decision you had made in your life was cataloged and used to sell things to you, every TV show you watched, sandwich you ate, game you played or person you spoke to. You step out of the house and a slipper dealer tries to push you Coronation St Slippers, on the corner a man mutters something about a medium value meal on special offer and the guy on the bus slips a flyer into your pocket for you favourite brand of wart cream.

The mobile equivalent has been promised for some time, watching every piece of content you view or buy and trying to use it to upsell.  This deal between Orange and Xiam promises to bring this mobile sales utopia one step closer.  By plugging the Xiam MPOS engine into the back end at Orange the system will provide a number of different slots for recommending personalised content to people on the Orange portal based on their own data. All very well but personalisation often promises so much and then ends up offering adult nappies to schoolgirls, flea powder to middle aged men and Jay Z albums to 90 year olds.

Related News:

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2. Qualcomm buys mobile personalisation company Xiam for USD 32 million
3. iO global and Xiam team for mobile recommendations
4. Orange gets personal recommendation from Xiam for mobile portal
5. Xiam to supply content discovery and recommendations for BREW