• Transatel deal can bring new MVNO brands on to the Orange network in just 6 weeks
• Transatel will target the SME market through telecom resellers and community-based brands looking to introduce mobile propositions
London – 12th October 2009: Orange has today announced that it has chosen mobile virtual network aggregator (MVNA) Transatel as a partner to sign-up new mobile virtual network operators (MNVO) on behalf of its UK business. Through this deal, companies will be able to launch as an MVNO in just six weeks – making it quicker, easier and more cost-effective than ever before. This deal is expected to appeal to SMEs, telecom resellers and brands that want to target niche
communities with mobile propositions. It will be available for both pre-paid and post-paid segments.
This partner platform means that a host of new MVNOs will be able to benefit from Orange’s extensive GSM network which reaches 99% of the UK population and Orange’s 3G network which currently covers over 93% of the UK population*- more than any other network. With Transatel’s speed to market, Orange could theoretically introduce up to 20 MVNOs each year. This builds on Orange’s existing MVNO partnerships and demonstrates the company’s commitment to expand
MVNO opportunities in the UK.
Marc Overton, Vice President of New Business, Wholesale and Strategy at Orange UK, said:
“Our overarching ambition at Orange is to become the network partner of choice for new and existing MVNO’s. By partnering with Transatel, we hope to achieve this aim – by broadening the availability, ease and speed with which companies and brands of all sizes and from all sectors can become an MNVO partner of ours and enter the exciting mobile arena.”
