Orange Launches New Vision and Brand Campaign

First integrated global brand campaign - Premiers in UK on July 5th with new “I am” film

Orange today unveiled a new global brand vision and campaign which reflects the company’s transformation into one of the world’s leading providers of digital communications. The vision, expressed in the statement: “together we can do more”, will be brought to life in the company’s largest ever global integrated campaign to be launched across Orange’s worldwide markets starting on the 5th July 2008 in the U.K.

At its heart is the idea that today we live in a digital world where borders between people and places are being pushed away. This changes the way people connect within society letting us share ideas and collaborate to achieve more than we could alone. As a pioneer of digital technology, Orange has responded to this change.  Bringing people together is why Orange is here in the first place. Orange deals with and empowers relationships; they define who we are today and what we can become and achieve in the future.

The campaign, created for Orange by Publicis Groupe and executed by Fallon, will be rolled out in the UK on 5th July, followed by Switzerland, Poland, Romania, France, Slovakia, Spain, Africa and the Middle East in the following months.