Orange offers a smile when you least expect it advertising campaign

Orange has today launched a multi-million pound advertising campaign to promote Orange Bright Top Ups, the latest benefit for Pay As You Go customers who have a one in three chance to instantly win a prize whenever they top up. Orange will run its first Bright Top Ups television advert from 20th July until 23rd August on all commercial terrestrial and satellite channels in the UK. The advertising campaign will also run in print and outdoor throughout July, appearing across the London underground, ATMs, shopping malls and petrol stations.

The theme of Orange’s above-the-line advertising campaign is “a smile when you least expect it” and the advertisements are designed to be simple and entertaining. Since Bright Top Ups launched in May customers have won over a million text bundles and a million free minutes of calls. Thousands of holiday and leisure inspired prizes have also been claimed including 2,000 tickets to top attractions, 30,000 juggling balls and 15,000 beach balls.

The advertising campaign will include a national roadside 6-sheet campaign, advertising on the London underground and shopping mall advertising. A second phase of activity from August onwards will include 6-sheets near newsagents, and advertising on petrol station 6-sheets and forecourts. In addition, Orange will run an ATM campaign launching on August 17th for four weeks through atmAd’s national network of cash machines.

What we think?

GoMo News is currently in London and will be signing up for Orange Bright Top Ups today and test the service and offer.