Orange Partner Update: Brand, Content and Pow Wow

Rating: earth calling Orange, can you hear me Orange?

At last night’s big opening event at the Orange Partner Camp, Orange had something to say.
The 5 P’s of the Orange brand are:
1. Values
2. Straightforward
3. Honest
4. Dynamic
5. Refreshing

Orange now is about:
1. Fragmentation of media and new content channels
2. Innovative business models
3. Convergence – is now a reality.

Orange’s Content Director Gerard Grech said, “content creates context, context means audience”.
This is an interesting theory but GoMo News would re-work the quote to read, “content creates context, context means audience; audience means interaction and interaction means cash”. The mobile content market is apparently worth USD 20 billion globally – but this still isn’t any way near ROI (return on investment) on mobile content portals.

Related News:

1. Orange Partner Camp: user generated mobile content
2. Orange Partner Camp: Orange World is going to get very very sexy
3. Orange Partner Camp: Orange Pikeo and Sound Tribes
4. Orange Strategy Podcast from The Orange Partner Camp
5. Orange Launches New Vision and Brand Campaign