Orange and Nokia have announced that a new push email service from Nokia will be carried through Orange. Nokia Messaging by Orange will let the carriers customers manage up to 10 email accounts via the Orange homescreen. The service enables emails and attachments to be read, composed and managed.
This one of the results of the global partnership between Nokia and Orange to further the cause of mobile multimedia. The three-year agreement will focus on making music, games and other multimedia easily accessible across 30 different Nokia devices.
Nokia Messaging by Orange will launch on the Nokia E75 in the UK this summer, with launches in France and Spain to follow. Pricing has not yet been announced.
From the release:
Olaf Swantee, Senior EVP of Orange’s global mobile business, said, “It was only a few weeks ago that we announced our strategy to make mobile multimedia a mass market phenomenon. This extension to our partnership with Nokia shows how serious we are about bringing mobile multimedia to every customer. With our leadership in innovation, proven expertise in convergence across our fixed, mobile and broadband networks and knowledge of our customers, we think this offer will help increase consumer appetite for mobile email.”
Raoul Roverato, EVP of Orange’s New Growth Businesses, confirmed, “Orange and Nokia have worked jointly as a team during those past months to provide the best of breed services to Orange mobile customers based on each company’s assets and service platforms. This new milestone will strengthen our partnership with Nokia and underline our commitment to provide additional value to Orange customers. This will pave the way to new opportunities of partnerships between the two companies in the coming months.”
Kai Öistämö, Executive Vice President, Nokia says, “Orange is the first operator group to announce a European-wide offering of Nokia Messaging to their customers and we are very pleased about this extension to our service collaboration. The agreement on Nokia Messaging will boost the adoption of mobile email service and makes it easy for consumers to activate the service on-device and at Point-of-Sale. We believe that mobile messaging is for everyone, not just for a certain segment of the consumer market. ”
What we think?
First off, that’s an awful clunky name. Now then:
Nokia and Orange are doing an all right job of keeping abreast with mobile Internet services developments with this one. A good few push email serices have been announced in recent months, and it seems to be one of those functions that’s going to be become ubiquitous. The proliferation of QWERTY keyboards on phones has made this a real possibility. But for a partnership that is supposed to be driving mobile multimedia (and especially considering Nokia is already launching this service with others), you would think they should be trailblazing this area and not trailing behind.
