Mobile Advertising Agency Out There Media launches Mobucks™ AdFund with Mobile Operator Vip in Croatia

Global mobile advertising company Out There Media pushes the envelope in Croatia with latest mobile operator deal with Vip Croatia

Innovatively named “Tomato Plus” mobile ad-funded tariff is to change the shape of the Croatian mobile advertising industry

 

Mobile Operator Vip Croatia  (www.vipnet.hr ) (member of mobilkom austria group) and mobile advertising leader OutThere Media (www.out-there-media.com) have launched a new ad funded tariff,branded “Tomato Plus”.  Tomato Plus is enabled by OutThere media’s Mobucks™ AdFund marketplace technology. 

Mobucks™ AdFund

Mobucks AdFund is part of a successful product portfolio from OutThere Media’s Mobucks ™ range. It enables the creation of ad-funded tariffs for MNOs and MVNOs. This mobile advertising marketplace enables consumers to sign-up, share their data and receive targeted mobile SMS and MMS campaigns – which is exchanged for free airtime.  

“Vip was the first operator in the region to understand that the mobile customer base is the ideal target group for advertising”, says Alexandra Deutsch, VP Operator Relations of OutThere Media. “With Mobucks™ AdFund, Vip enables advertisers to effectively reach their target group and at the same time increases the value for its “Tomato Plus” customers by offering them advertising information targeted to their personal profile and giving them free airtime or SMS in return. 

“Mobucks™ AdFund by Out There Media gives us the opportunity to offer genuinely interesting , relevant and useful information to our customer base ” states Matthias Grundböck, Residential Marketing Director of Vip. “With response rates of up to 75% the first results are exceeding all our expectations and we are looking forward to the bright future of our ”Tomato Plus” offer and to making this a great success story together with OutThere Media”.

About Out There Media

OutThere media is a global leader in mobile advertising, active in 9 markets, headquartered in Vienna with offices in Athens, Kiev, Skopje and L.A. Today OutThere media reaches over 100 million subscribers - out of which 38 million are exclusive via its mobile advertising marketplace Mobucks™. Mobucks™ is a cross operator, cross advertiser marketplace matching demand and supply for advertising over mobile phones.  

Existing Clients Include:

Mobilkom, Vodafone, M-Tel, Vipnet, Kievstar, Si Mobil, Lowe, Draft FCB, Universal McCann, Ogilvy, Coca Cola, Nokia, Sony Pictures, Austrian Airlines etc.