Ovi by Nokia - The New Mobile Internet Brand
Rating: The beginning of what happens next or The Door (Finnish translation of Ovi)
by Bena Roberts
Ovi is Nokia’s new mobile Internet brand - a successible mobile gateway to Nokia sevices and portfolio.
Ovi is an integrated and open connected environment that will provide a place where mobile users can link and share social networks. Navigation is a key feature of Nokia and maps and search will become a standard feature on every mobile device.
This means that users will get choice. Nokia services will sit alongside popular mobile services or search from Yahoo! or Window’s Live.
**Google isn’t mentioned but if Nokia is going to be an umbrella company that inter-connects people and networks we predict that Google will be on the Nokia search before the end of the year.
What we think?
Firstly that god that this is a name and not a number as we are drowing by the numbers used to identify Nokia devices.
Its fresh, young, short. I think I like it. Ovi, Ovi!
The new n-gage is an ODP and we bet OVI will be one too available on every mobile device before too long.
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3 Responses to “Ovi by Nokia - The New Mobile Internet Brand”
Agree Bena - good name and nice that it actually means something relevant in translation.
Comment made on August 29th, 2007 at 12:14 pmLooking forward to reading more of your take on the tales from Nokia’s table last night.
Heard Ben Wood “speculating” on Nokia’s news on the bbc this morning - I’m guessing he was at the same gig.
Be interesting to see where Nokia is going with the social networks part of this play - there’s some gold in them there hills for the ones that get it right.
HI Kevin, thanks and sure. There are few blogs comming - a lot in the Mobile Search Analyst and another piece in msearchblog.
Comment made on August 29th, 2007 at 1:32 pmI am blogged out right now - but yes Ben was there yesterday and an analyst Julie Ask - who is the first American girl I have ever met that loves British Footie. I have to introduce her to Mr. Strzelecki.
HI Kevin, thanks and sure. There are few blogs comming - a lot in the Mobile Search Analyst and another piece in msearchblog.
Comment made on August 29th, 2007 at 1:33 pmI am blogged out right now - but yes Ben was there yesterday and an analyst Julie Ask - who is the first American girl I have ever met that loves British Footie. I have to introduce her to Mr. Strzelecki.
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