Outdoes 5th Avenue NYC & Champs Elysees Paris
The UK is home to the most ‘connected’ shopping street in the world, according to Devicescape. The company recently discovered that London’s Oxford Street has a greater Wi-fi amenity density than comparable shopping streets. 32 per cent of establishments on Oxford Street offer Wi-fi connectivity to customers compared to 26 per cent on Fifth Avenue New York and 24 per cent on Paris’ Champs Elysees. The news emerged as Devicescape announced that Virgin Media has signed a contract with itfor the supply of its Wi-fi service platform. Virgin Media subscribers will benefit from greater connectivity to Wi-fi hotspots when they’re out shopping on the High Street.
“As more and more network operators adopt a public Wi-fi strategy to support their existing infrastructure, the benefits of Devicescape’s CVN [Curated Virtual Network] for mobile subscribers will become increasingly apparent,” claimed Dave Fraser, CEO with Devicescape.
He added, “Mobile data demand continues to both be a challenge and an opportunity.
“This has led to an innovative MNO like Virgin Media implementing strategies to enhance the online experience of its subscriber base.”
Devicescape’s Public Curator service will enable automatic connectivity to quality-controlled Wi-fi hotspots throughout the UK.
Devicescape’s CVN is made up of a subset of hotspots which are QoE tested in real-time, ensuring they meet operator-grade specifications.
“Using Wi-fi we know how much our customers value services like Virgin TV Anywhere so it’s important we’re able to deliver a seamless integrated experience when it comes to data connectivity,” explained Jamie Heywood, director of mobile with Virgin Media.
What was really surprising from Devicescape’s research is that fact that Tokyo’s famous Ginza shopping area lagged completely behind at a mere nine per cent of establishments.
Read the full Virgin Media/Devicescape announcement here.