News

More rumours about Apple’s iWatch emerge

Speculation that Apple will finally release its vision of wearable technology in terms of a smartwatch – commonly beleived to be called the iWatch, have emerged once more. There have been multiple reports all suggesting that Apple’s smartwatch is finally becoming a step closer to reality with a Taiwanese company, Quanta Computers, will in the frame to starting production next month [July 2014]. Perhaps most signficantly, such a production schedule would almost certainly lead to first product availability for the iWatch as early as October [2014]. Continue reading

successfully compete with OTT brands - windle Industry reactions to EE’s promised IP voice services

Voice is more like revenue protector rather than earner

The announcements today [June 20th 2014] from the UK’s largest MNO [Mobile Network Operator], EE, that it intends to l aunch two new voices service which take advantage of IP based networks are significant. Not least because they triggered a reaction from rival UK MNO Three (3UK). There are at least three good reasons why EE has made these moves. Firstly, it can help to control operating costs; secondly, defend against OTT voice services such as Skype; and, thirdly, it helps to improve the voice experience. For example, EE is aiming to get their dropped call rate (DCR) below 0.5 per cent on its network. Plus, there’s a chance that EE customers could make calls relatively easily whilst on the Tube – London’s Underground rail service. The new services are both VoLTE and and VoWiFi. Continue reading

three-in-touch Three announces Three in Touch voice over Wi-fi app

Looks like a reaction to EE’s VoWifi plans

UK MNO, Three (3UK) is to launch a new app called Three inTouch. This will enable 3UK’s subscribers to talk and text using a Wi-fi connection. The app should become available to all 3UK customers from early August [2014]. The good news is that thee app will be offered free to all of its contract, SIM only plus prepaid customers. Three inTouch is particularly intended to improve the customer experience in places where there is typically no mobile/cellular signal. The news is also prompted by EE’s announcement that it plans to launch VoLTE in Q1-Q2 2015 and HD Voice-over-Wi-Fi (VoWiFi) services in late 2014. Continue reading

Reliance to pump $11.6bn into Indian 4G

The sort of gamble which Hutchison Whampoa pulls off

Reports have emerged that India’s richest man, Mukesh Ambani, chairman of Reliance Industries, has decided to sink a massive $11.6 bilion (INR 700 billion) into rolling out 4G in India. In 2013, Deutsche Bank has estimated that Reliance would pour some $3 billion into 4G, so this is over triple that figure. The investment will be made via the Reliance Jio venture and marks Mukesh’s first return to mobile after surrendering Reliance Communications to his brother Anil some ten years ago. It’s abold move and one which GoMo News has only ever seen be pulled off before by Hong Kong based Hutchison Whampoa (which currently own Three/3UK, for example). Continue reading

Analyst confidence in Vodafone drops

Fears that move to data tariffs won’t yeild expected revenue increases

It appears that market confidence in world leading MNO [Mobile Network Operator], Vodafone has declined give that of the 34 analysts publishing research on the stock, only a third are buyers, the lowest ratio on record – according to a report in the FT. It seems the latest blow was when Merrill Lynch which cut Vodafone off its ‘buy’ list on yesterday. Reasons for this lack of confidence seem to centre on the fact that hope for gains from the switch to concentration on high data tariffs away from voice don’t appear to be paying off. Trading in key markets such as Germany and Italy have shown few signs of improvement. Meanwhile the payback from longer-term investments such as Project Spring, its £19 billion should help revive revenue growth but only from 2017 onwards. Continue reading

Sprint & T-Mobile set for US MNO merger

Ignores fact that one is GSM based and the other cdmaOne based

Mobile industry analaysts are always fond of saying that the USA has fared better in the 4G stakes because of consolidation amongst the US MNOs [Mobile Network Operators]. Now there’s a chance of deepening that consolidation with the prospect of the country’s third- and fourth-biggest mobile operators merging. USA-based operator, Sprint (formerly Sprint Nextel) has lined up eight banks to finance its proposed purchase of T-Mobile USA. According to a report on Reuters, the debt package exceeds $40 billion (£25.3 billion) and includes a bridge loan of roughly $20 billion from Japan’s Softbank as well as a $20 billion refinancing of T-Mobile’s existing debt. Continue reading

Tapjoy & Forrester report on the current state of in-app ads

40% of smartphone owners feel negatively about brands that provide in-app ads

Forrester and Tapjoy are issuing a research paper on the current state of in-app mobile advertising. The report shows that whilst the opportunity is huge, the most common types of in-app ads are ineffective. That’s even more so than web ads or online video ads – especially in terms of driving action, engagement and brand perceptions. The rewarded ad model, which offers in-app rewards such as premium content or feature upgrades in exchange for consumers’ participation, causes consumers to engage more frequently. Plus they feel twice as positively about the brands that offer them. Continue reading

Dixie_Somers Guest Post: Major differences between Android vs iPhone users

by Dixie Somers, a freelance writer who works sometimes with Apple Shark

In my opinion, in North America Android users are far more likely to be found in lower income areas, whereas middle and upper class regions tend to favour the iPhone. This can be put down largely due to the major price differences between the two. For example, an Android handset can easily be obtained for less than half the price of an iPhone. In addition, monetisation differences make Android apps much cheaper than iPhone equivalents. The price divide also creates a separation in price. Young college students generally have less money, thus they are grouped with the lower income Android users no matter what area they live in. Continue reading

alder Fiksu study finds Facebook’s mobile app ads deliver higher ROI vs banner & video

Facebook proves app monetization winner -delivers 50 per cent more purchasing users than other sources

Press release

May 28th 2014. Fiksu, developer of award-winning app marketing technologies, has announced the availability of a new Fiksu Labs Report comparing the performance of media sources for mobile app user acquisition. The report focuses on the ROI of Facebook’s mobile app ads, traditional banner ads, and video ads, and their effectiveness in delivering long term value for app publishers. Continue reading