Z3+ no heart rate monitor - kerr Sony creates confusion with latest Xperia naming convention

Is it a Z3+ or a Z4? Users need to know

It’s not very characteristic of an established player such as Sony to make a complete hash of its handset model conventions but it appears to have achieved this feat with the launch of the Z3+ worldwide. Except in its home market – Japan, where the same device will be known as the Z4. In a world where everything can be discovered online, “Muddying the waters with different names for the same handset could lead to consumer confusion, warns Rob Kerr, a mobiles expert with uSwitch. GoMo News wonders whether this messing with the numbers 3 and 4 could have something to do with the fact that the number four is unlucky in some countries – particularly Korea. It’s a bit like Apple launching the iPhone 13 (if the US based company is lucky enough to get that far). Which is why here at GoMo Towers we thought that Samsung wouldn’t launch a handset known as the Galaxy S4. (See here). Continue reading

- grimson Yttro gets over 2 million game app views

iOS version still to launch though

Having launched a mere six weeks ago [March 2015], Yttro Mobile claims that is changing the face of content discovery as we know it. Certainly for games fans. It revealed that its disruptive mobile platform, Yttro Game App Discovery, is already conquering the Android world. That’s thanks to over 100,000 downloads since the launch which has resulted in more than two million game app views inside Yttro. On top of that it can boast some 200,000 plus install referrals to Google Play. The only fly in the ointment? Well, the iOS version for iPhones, etc is still not with us despite being promised soon. Continue reading

Yttro_logo A brand new mobile expedition experience

Press Release

March 20th 2015. Chances are, consumers have heard of Bejewelled, Angry Birds, and Temple Run. So have all their friends. (And so has most of the world.) Beyond these famous names, though, what else is there? Many have a feeling that a whole hidden trove of games is waiting to be discovered. But how does one find them? They’re not on the iTunes Top 10, or on the Google Play store. It’s possible to furtively/hopefully try typing specific things into the search bar: – such as ‘racing’ or ‘car. However, when the result is a drop-down list of 10 out of a myriad of search results, the whole thingfeels hopelessly tedious. The world of mobile games deserves to be discovered in a way that does fuller justice to the amount of diversity, possibility, and fun out there. As current platforms don’t seem to cut it, so Yttro Mobile has created its own. Continue reading

MWC_Shanghai_15 Mobile World Congress Shangai 2015

[ July 15, 2015 8:00 am to July 17, 2015 7:00 pm. ] Organisers: GSMA
Venue: Shanghai New International Expo Centre (SNIEC) & Kerry Hotel Pudong
Location: Shanghai, China

Register: here

From connected cars and wearable tech to mobile payments and smarter cities, mobile is revolutionising and enhancing every aspect of our lives. Previously known as Mobile Asia Expo, Mobile World Congress Shanghai will celebrate the amazing possibilities that mobile brings us. Industry professionals and mobile-passionate consumers alike are invited. Continue reading

audience-first strategies- naggar Programmatic marketplace growing significantly says Turn

Mobile and video ad spend increasing

Turn, the digital marketing hub, has released its Advertising Intelligence Index report which reveals data-driven marketing trends worldwide. Overall, the last twelve months is shows significant growth in the programmatic marketplace. This is probably due to broader adoption of programmatic buying on all channels globally. Mobile and video advertising has seen increased spending and growing competition as brands and agencies embrace programmatic. Both the EMEA and APAC markets continue to mature towards stable levels of high competition. Continue reading

European nations accelerate alongside America in the programmatic race

Press release

May 20th 2015. The last twelve months show significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe, according to the new Advertising Intelligence Report from Turn, the digital hub for marketers. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. The report shows data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014. Continue reading

Another one nearly bites the dust

Another smartwatch that is …

With the advent of the Apple Watch (iWatch), here at GoMo Towers we thought we ought to put the previous generations of smartwatches through their paces. AFter all, you can’t seriously comment on the failings of the cheerleader for wearable technology is you haven’t tried the competition. We seem to have fixed on Sony’s products as good examples. However, GoMo News has immediately identified what appears to be the Achilles Heel of the smartwatch – thr device’s water resistance. So far, by taking the original Sony smartwatch into the bath, we have ended up with an unuseable device. Now, it seems that our Sony Smartch 2 is set to follow suit as the result of water damage. The million dollar questions is … “Will Apple Watch owners put up with the loss of $400 (minimum) of technology if they merely forget to take the smartwatch off their wrists? Continue reading

Vodafone UK hints at recruitment drive

May need more bodies to deliver Ready Business

Vodafone UK has effectively admitted it might well be on a serious recruitment drive if its new offering – Ready Business, turns out to be successful. Ready Business is being marketed as a service which should enable businesses of any size – SMEs as well as multinationals deal with “an increasingly complex business environment.” The service has gone live today [May 18th 2015] according to advertorials place in the likes of The Times newspaper. Top execs – including Vodafone UK’s UK enterprise director, Phil Mottram, have apparently taken part in an event named ‘Ready Day’. Over 500 employees – from the company’s circa 12,000 workforce, should have taken part. If all their roles prove viable, that is a massive recruitment requirement. Continue reading

mojio_device Mojio introduces its Connected Car Challenge

Taking place @ AppsWorld North America Hackathon

Researchers are predicting that by 2020, there will be nearly 250 million internet of things [IoT] connected cars driving on the roads. Naturally, these newly connected drivers will be searching for exciting ways to enhance their experience behind the wheel. Which is, of course, where mobile apps come in. There are plenty of simple fuel consumption calculators or apps that help drivers find their cars. But USA-based Mojio is looking for developers who can take connected car apps to the next level. Which is why the company has launched its Connected Car Challenge @ the AppsWorld North America Hackathon event which is taking place today [May 12th 2015]. Mojio is, of course, building on its own Mojio device which is based around OBD-II [OnBoard Diagnostics] standards. An OBD-II port is found on most cars made in North America [USA & Canada] after 1996. The SIM card found in the Mojio device is country specific, however. Continue reading