News

skinner -even iphones had nfc @ mwc MWC: GoMo discusses key themes with Barclays’ Skinner

Internet of Things surprisingly commonplace at show

Let’s face it, Mobile World Congress [MWC] Barcelona 2014 did well. Attendance was up by 18 per cent compared to 2013. Event organisers, the GSMA, announced that over 80,000 visitors from 201 countries attended the 2014 event plus more than 5,000 people participated in a range of partner programmes. As the dust settles on MWC 2014, GoMo News talked with Andrew Skinner who is relationship director for Technology, Media & Telecoms (TMT) at Barclays [Bank], about the major themes from this year’s show. These included wearable technology (no surprises there); 4G; IoT [Internet of Things]; NFC [Near Field Communication] – as well as security, of course. Continue reading

break thru tough-to-crack mobile trivia games - ostrov QuizUp is fastest growing iPhone game in history says Fiksu

Ireland’s mobile games specialist Plain Vanilla is breaking records

Interestingly, app marketing technology specialist, Fiksu, claims that QuizUp trivia game is the fastest growing iPhone game in history. The app created by Plain Vanilla app has created quite a stir with the success of its app scoring 10 million downloads since itslaunch in November 2013. As a direct result of deploying Fiksu’s platform, Plain Vanilla – a mobile games industry leader based in Iceland has also become the fastest growing app game developer in history, Fiksu reckons. Continue reading

Tomorrows_transactions Tomorrow’s Transactions Forum 2014

[ March 19, 2014 8:00 am to March 20, 2014 6:00 pm. ] Consult Hyperion’s 17th Annual Forum

Organisers: Consult Hyperion
Venue: One America Square
Location: London, UK
Web: www.chyp.com/tomorrows-transactions/forum-2014
Twitter: #ttforum

Register here.

Now in its17th year, Consult Hyperion Tomorrow’s Transactions Forum promises the combination of discussion and debate, learning and fun, that has earned it the reputation as the place to be for people interested in the future of retail electronic payments. Continue reading

- cormier Nexage introduces mobile’s 1st complete brand safety solution

Nexage Protect enables premium publishers and advertisers to aggressively drive their mobile business while protecting their brand

February 19th 2014. Nexage, the leading premium mobile advertising exchange, has announced the closed beta launch of Nexage Protect, the most complete and robust brand safety solution in mobile advertising. Nexage Protect provides a rigorous set of controls that enable premium publishers and advertisers to aggressively grow their mobile business while vigilantly protecting their brand. Continue reading

mercedes_bbm BBM Channels confuses ageing GoMo hack

Doesn’t help if you get the wrong team either

Well, here at GoMo Towers we believe in doing things for real rather than merely reproducing snippets sent out across the wires. So we jumped at the chance to try out BlackBerry’s showcasing of its latest BBM Channels facility. Today [March 6th 2014], Mercedes AMG Petronas has ‘fixed it’ for their leading F1 [Formula One] driver – Nico Rosberg to go live on the MAP Channel. Being keen petrol heads, we signed in to see what was going on and ask Nico a question. Firstly we found the whole experience confusing. Secondly we got the wrong F1 team. Continue reading

marketers fine-tune their strategies & spending - alder 2 new indexes for game/app marketers launched

Fiksu aims to help marketers gauge the true mobile costs

In order to help app and game marketers reach their user acquisition goals, Fiksu has created two new indexes. These are designed to help app marketers analyse and benchmark mobile app advertising strategies, with an eye on engagement. The new Fiksu Cost per Install (CPI) index focuses on download costs, measuring the cost per app install directly attributed to advertising. The second new Fiksu index measures the Cost per App Launch. It focuses on engagement and ongoing value, tracking the cost of each repeat app launch over time. Significantly, over Xmas the price difference in reaching Android users rather than iOS users disappeared, Fiksu found. Continue reading

mnos don't really need the banks - birch MWC: Secure transactions themes from the 2014 event

Consult Hyperion on Host Card Emulation & other topics

Consult Hyperion, a consultancy that specialises in electronic transactions, has identified five key technology trends in digital commerce which featured at the recent MWC show in Barcelona. These include host-card emulation (HCE), tokenisation, wallets, MPOS and the fate of IDAP. GoMo News reckons that one of the sector’s major problems is that it is immersed in its own obscure TLAs [Three Letter Acronyms]. Continue reading

gomo news reader sees red Virgin Mobile still intent on damaging its brand

GoMo News doesn’t reckon Fourplay is such a good idea

Here at GoMo Towers, we’ve just received another rant from our reader who previously complained about UK MVNO – Virgin Mobile. (See our story ‘Virgin Mobile UK damaging its brand by using BPO‘.) This time he has received a very threatening letter from a company calling itself Sigma Red which appears to be the trading name for Redditch, England based company- Clanchatton Birmingham. The company says it has taken over from H L Solicitors. He’s so upset, he threatening to dump the three services he still takes from Virgin as a result. We’ve always thought that offering ‘fourplay’ services isn’t such a brilliant idea. Continue reading

Imagination_Logo4 More doom from Imagination as it lowers shipment expectations

No improvement likely for well over a year
Shares plunge over 10% in early London trading

A slowdown in the global smartphone market and failure to win more share of the business for entry level handsets has led to UK chip designer Imagination Technologies into admitting that this year’s unit shipments are “behind expectations.” In an interim trading statement issued today [6th March 2014], Imagination also admitted it didn’t expect things to recover until the latter part of next year, though it also stated that low royalty margins from its entry level phone designs meant that the impact on overall revenues was minimal. Continue reading