News

gauging consumer perceptions - pirc Lab42 Survey reveals perceptions of Apple Pay & mobile payments

45% of non-iPhone owners would switch to an Apple iPhone for access to Apple Pay

Press release

October 20th 2014. According to a study of 500 smartphone owners released today by market research firm Lab42, 45 per cent of consumers with non-iOS devices (Android, Blackberry or Windows smartphones) would be willing to switch to an iOS device in order to have access to Apple Pay. Respondents cited the top four benefits of Apple Pay as: – 1) security, 2) not worrying about losing credit or debit cards, 3) not having to carry physical cards in wallet, and 4) simple setup. Fifty-four per cent of all respondents would consider using Apple Pay, while the remaining 46 per cent were split evenly between those who would not consider using it (23 per cent) and those who are still unsure (23 per cent). Continue reading

accepted as a sales channel -zdral German app links to Oktoberfest injury cover

Could be useful if you fall off a table whilst dancing like we did

As the Internet and mobile phones displace traditional platforms for selling insurance in the USA and the UK, it seems that German companies are now waking up to the digital age. According to the Rakyat Post here, Munich insurer Die Bayerische is selling a one-day policy for €5.99 , for the two-week Oktoberfest festival which has become synonymous with the Bavarian capital. To get the cover, however, means downloading the app. The app can provide online casualty insurance with 50,000 euros (RM207,760) in accident cover. It also shows you where the nearest loos [toilets] are and tries to help visitors decipher Bavarian dialect. Continue reading

AdaptiveMobile uncovers Koler worm variant

Spreading by text message and holding phones for ransom

Press release

October 21st 2014. AdaptiveMobile, a world leader in mobile security, has discovered a new variant of the Android malware Koler, which now spreads by text message and holds infected users’ phones hostage until a ‘ransom’ is paid. AdaptiveMobile detected the emergence of the worm on October 19th [2014], and has blocked thousands of messages from hundreds of infected phones. The attack is occurring worldwide, but the majority of the infected phones are in the USA. Continue reading

Anything goes social network could displace Facebook

Ello, ello, ello – what do we have here?

Here at GoMo Towers, we thought that the most famous thing to come out of Burlington, Vermont [USA] was Ben & Jerry’s ice cream. Now it seems that the Green Mountain State could have given birth to a Facebook-killer in the shape of the Ello social network. The social network’s motto is “Simple, beautiful and ad-free”. And it could pose a big threat to the likes of Facebook if Net surfers genuinely get fed up with feeding their personal data to the likes of Google and Facebook so that advertisers can target them more effectively. The only snag is that to get onto Ello currently is best achieved by being recommended by a friend. Bizarrely that a model which Gmail originally adopted. Continue reading

schiller -showcased Brit app for Air 2 Caribu follows Citymapper in bit Apple thumbs up

Brit apps prove popular with Californian tech giant

A second British app has just received the seal of approval from Cupertino-based Apple within just a few weeks. This time it was the turn of Caribu, which is designed to help absent parents read to their children. At the launch of the new iPad Air 2 by Apple’s marketing guru, Phil Schiller, Caribu was on the receiving end of a coveted endorsement from Apple. Back in September [2014], of course, when Apple unveiled its Apple Watch smartwatch (aka the iWatch) the tech giant chose Citymapper, a London-based transport app, to help showcase the wearable device. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

people go straight to mobile - kordestani Google looking strong in emerging markets

Android One is particularly key for India

When Google announced its Q3 earnings recently, the results disappointed most industry analysts. Google’s worse than expected performance has been blamed on a slow down in paid click-through revenue. However, one of the areas that Google is looking strong is their mobile strategy in emerging markets. As Google chief business officer, Omid Kordestani, commented, “Emerging markets are fundamentally different from developed. In countries like Indonesia [currently BlackBerry's stronghold - Ed.], people go straight to mobile. That’s why you see us launch things like Android One.” Here Marco Veremis, Upstream’s CEO, comments on the earnings what Google is doing right in their approach to emerging markets – especially in India. Continue reading

David_Jones_Frontline Guest Post: How mobiles phones are used today

by David Jones md with the Frontline Communications Group

These days, the chances are a mobile phone it isn’t mainly used to place a voice call or to send a text message (SMS). That’s because access to the web via a mobile device is now the most popular mobile activity, doubling from 24 per cent in 2010 to 53 per cent in 2013.1 Young people aged 16-24 are most likely to use their mobiles ‘on the go’. However, even 41 per cent of 55-64 year olds are likely to check the web whilst on the move. Continue reading

new breed of MVNO services - white Mobilise Consulting moves into MVNO big time

MVNO operation in Ireland for Dixons Carphone is 1st major job

A specialist comms consultancy, Mobilise Consulting has made its first move in the competitive arena of supplying services to of mobile virtual network operator (MVNO) services. It couldn’t have made a better start in the UK as the UK’s leading mobile retailer, Dixons Carphone, has become the first customer. Mobilise Consulting says it won the contact in the face of fierce competition from some of the biggest consulting firms in the global industry. The one-year contract is to help launch Dixon Carphone’s mobile virtual network operation (MVNO) in Ireland in Q3 2015. Continue reading