News

brand-safe opporuntities for mobile Nexage reports 227% growth in programmatic spend

Above-market growth demonstrates that premium publishers, media buyers, agencies and advertisers are increasingly building their mobile programmatic business on the Nexage Marketplace

Press release

September 18, 2014. Nexage, the leading premium mobile advertising marketplace, has announced that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: – a massive consumer shift to mobile; a rapid adoption of programmatic as the core trading model; and the acceleration of brand spend in the premium segment as advertisers energise to reach and compel the mobile consumer via programmatic buying. Continue reading

Sony struggles to make money out of mobile

Growth it was expecting just hasn’t materialised

In a statement issued today [September 17th 2014] has admitted that its previous plan for “achieving significant sales growth” basically just hasn’t happened. The company explained that growth [basically in the handset sector] is now not expected to materialise. The Japanese company is blaming “the significant change in the market and competitive environment of the mobile business.” Consequently the compay was forced to announce a profits warning this morning basically because of a 180 billion yen (£1 billion) impairment charge on its mobile phone division. GoMo News has a sense of deja vue here remembering the days when the handset operation was a joint venture between Sony and Ericsson. And Ericsson threatened to pull the plug more than once. Continue reading

unwanted guest Complex series of events lead to Phones4U demise

UK High Street retailers suddenly shuts down operations

The landscape for the cellular industry in the UK has shifted suddenly thanks to the largely unanticipated demise of the country’s second largest mobile handset retailer – Phones 4u. The trigger has been the fact that the company lost its last two Brit MNO [Mobile Network Operators] as partners for handset contract sales. They were Vodafone followed by EE (which operates the Orange and T-Mobile brands in the UK). Right up until now, Phones 4u displayed all the signs of being a successful business. It was profitable with a turnover of more than £1 billion plus underlying earnings were £105 million last year [2013]. What’s gone wrong? GoMo News suspects that games of double-buff went badly wrong for the company which employs around 5,596 people. Continue reading

dave_evans GoMo mourns loss of our journalist – Dave Evans

Far more than just a good financial news hound

It’s with great sadness that the team here at GoMo News has to announce the loss of our financial correspondent – Dave Evans. He finally lost a long battle with cancer on Saturday 13th September [2014]. For this publication, Dave has served us as a long established commentator on both the IT and cellular industries. His current focus was on share price trends within the mobile/cellular sector. However, Dave was far more than just a good financial news hound. he was a skilled writer and displayed an excellent sense of humour as witnessed by the first story Dave wrote for us ‘What The Butler Saw‘. Dave’s keen eye for a story and speed of copy delivery will be sorely missed here at GoMo News. Continue reading

Vodafone’s iPhone 6 and 6 Plus tariffs announced

Prices start at free for hardware – rising to £63.50 per month on 4G

All four UK MNOs will be offering the new Apple handsets but as a guide for readers, we’re publishing Vodafone typical contract tariffs. Vodafone has already [September 12th 2014] started taking pre-orders for the two latest Apple smartphones – the iPhone 6 and iPhone 6 Plus through its website and in stores – with Vodafone having heavily extended its own retail outlet inventory. Orders will be sent on a first come, first served basis. The iPhone 6 will be available for free on 4G Red XL and Red XXL plans on a 24 month contract. However, those tariffs offer 10GB and 20GB data and are priced at £53.50 and £58.50 respectively. Continue reading

iPhone5 cached iPhone 6 prices disappear from Apple Store

On the first day of pre-ordering these iconic handsets

Just when it would be really useful to know how much the very latest iPhone models from Apple are going to set you back [cost], it seems that Apple has temporarily pulled the information from its online Apple Store this morning [September 12th 2014]. Of course, nothing is safe once it has been published on the Net and so it was extremely easy to get the prices from the cached page which Google offers. For us Brits [UK citizens], the prices range from £539 ($877) for an entry level iPhone 6 with 16GB of storage to £789 ($1,283) for an iPhone 6 Plus with 128GB of storage. These prices are SIM free (Unlocked), of course. Continue reading

nfcbootcamp_nyc NFC Bootcamp New York 2014

[ September 18, 2014 8:00 am to September 19, 2014 6:00 pm. ] Organiser: OTA Training
Venue: New York Seminar & Conference Centre
Location: New York, USA
Web: www.nfcbootcamp.com
Hashtag: N/A

To register go here

GoMo News readers can utilise the special promo code ‘NFC20′ and save 20 per cent off the price of the event.

NFC Bootcamp’s unique programme fosters interaction between business and technology leaders to craft the right mobile technology strategy to engage customers. Continue reading

Biggest winner from the latest Apple hype is NFC

And consequently the NFC Bootcamp in New York, New York winds too

Here at GoMo Towers we’re not quite sure why Apple held out against NFC [Near Field Communication] for so long but its decision to include the technology inside the iPhone 6 will have plenty of beneficiaries. We looked around for the most obvious winner from Apple Pay and decided it must be the guys behind the NFC Bootcamp to be held in New York, New York [USA]. The NFC Bootcamp covers the latest technology, innovations and trends affecting both businesses and consumers including Apple Pay. And the best bit is that it is only a week away. Continue reading

Watch out for NFC in Apple’s product announcements

Finally to do a U-turn about a technology it didn’t invent

Until today, Cupertino-based Apple has been pretty vocal in its dismissal of NFC [Near Field Communication] as a key technology in the mobile space. GoMo News has always maintained that Apple was instead keen on pumping up its AirDrop (Wi-fi based) technology instead. Comments by Apple’s Phil Schiller have always been taken to mean that the company has on intention of incorporating it. But the rumour mill insists NFC will be inside the iPhone 6 and maybe even an iWatch. According to Ovum, Apple might complete a full U-turn and make the NFC sector its own! Continue reading