News

LondonUnderground Exterion Media &Telefónica UK create ground breaking partnership

Press release

Aimed at the OOH [Out-of-Home] sector

The new partnership will enable Exterion Media to tailor advertising campaigns based on unique audience insights, changing the way that OOH advertising is bought, sold and optimised on the London Underground

May 3rd 2015. Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has announced announcing an exclusive partnership with Telefónica UK, one of the world’s biggest telecommunications companies to support the London Underground (LU) Media Estate. In an ever-more data-driven industry, advertisers increasingly need to produce targeted campaigns to enhance their effectiveness and demonstrate a greater return on investment. Continue reading

app_prom-15 3rd App Promotion Summit London

[ July 9, 2015; 8:00 am to 6:00 pm. ] Organisers: mobyaffiliates
Venue: Jumeirah Carlton Tower Hotel, Knightsbridge
Location: London, UK
Web: http://apppromotionsummit.com
Twitter:@mobyaffiliates

Register here

The 3rd London App Promotion Summit’s agenda is now live; it’s more progressive than ever; and can be viewed here.

The 3rd annual App Promotion Summit London will take place in Knightsbridge, London. We’re delighted to officially launch the 2015 agenda and you can access it here. Continue reading

- cox Smartphone-based models are key disruptor for M2M says Juniper

India and China are expected to see rapid adoption of smart metering

Smartphone-based models have become the key disruptor for M2M [Machine-to Machine communications], as sectors such as healthcare, consumer electronics and retail continue to evolve, says Juniper Research. In its new research, ‘M2M & Embedded Devices: Strategic Analysis & Vertical Market Forecasts 2015-2019‘, the analyst firm forecasts that the roll-out of smart metering initiatives will see rapid up-take over the next six years. “Both India and China are expected to see rapid adoption of smart metering as new metering infrastructure is installed and smart cities are created,” commented Anthony Cox, the research’s author. Juniper Research predicts that the M2M sector will generate service revenues of over $40 billion globally by 2019 – doubling the size of today’s market. Continue reading

Connected cars to Represent 20% of global car market by ’19, says Juniper

Telematics to remain the M2M sector champion despite high growth in smart-metering

June 2nd 2015. Leading hi-tech analysts Juniper Research are forecasting that the telematics sector will continue to outperform all other M2M markets over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019. Smartphone-based models have become the key disruptor for M2M, as sectors such as healthcare, consumer electronics and retail continue to evolve. Juniper Research forecasts that the M2M sector will generate service revenues of over $40 billion globally by 2019 – doubling the size of today’s market. Continue reading

Chelsea Apps Factory considering AIM float

Founded by former md of the Current Bun [Sun]

Those GoMo News readers with long memories will probably remember the battle over mobile app specialist, amongst the Big Guns in the world of UK betting. The outcome was, of course, that Ladbrokes stole mobile specialist, Chelsea Apps Factory, from arch rival William Hill (see here). It now seems that Chelsea Apps Factory founder, Mike Anderson (former md with the Current Bun [Sun] newspaper) , is now considering floating the company on London’s AIM exchange. We also hadn’t realised that the leading accountancy firm, KPMG, has somehow built a 10 per cent stake in the company. Anyway, Anderson is betting on mobile apps as being the future. Continue reading

Airport_Angel-Screenshot Finally some useful action on the Airport Angel app

At last Barclays Premier Life passengers might be happy

By complete accident, here at GoMo Towers we were browsing through old Android apps that we’d once installed and noticed that Airport Angel had recently been updated [May 18th 2015]. Our original story about the Airport Angel service being available free with Barclays Premier Life accounts first ran in 2008 (See here). Ever since, GoMo News has been inundated with requests for help. The Angel service is currently being offered by the CPP Group and even though we did manage to speak to Joanne Gibbons, head of customer propositions with CPP, we still couldn’t answer all readers questions. Until now. Continue reading

Royal_soc_report Phone records can be used to predict unemployment

That’s what US researchers now reckon

Here’s a highly unusual employment of mobile phone records. A bunch of six US-based researchers writing in the Royal Society publication, Interface, claims that by examining call detail records [CDRs] from mobile phones, it is possible to infer job loses and then predict which areas will be adversely affected. It beats using phone data solely to try to hone mobile advertising more effectively. The report – entitled ‘Tracking employment shocks using mobile phone data‘ is the work of Jameson L. Toole, Yu-Ru Lin, Erich Muehlegger, Daniel Shoag, Marta C. González, and David Lazer, all of whom are based in US universities. The data, however, appears to have come from a European town where a large factory was closed. Significantly, after the closure the residents appeared to make only half as many phone calls as before. Continue reading

ee brings up the rear- headland BT definitely buying the wrong UK MNO

Worst High Street retailer – official

As UK incumbent Telco – BT (formerly British Telecommunications) moves closer to offering a four-play package to Brit consumers, GoMo News uncovers definite proof that the company is trying to buy the wrong MNO [Mobile Network Operator]. Regular GoMo News readers will know that we have always maintained that BT should buy the O2 network back. One of the reasons why BT finally picked EE not O2 was because EE has the numerically higher High Street presence. Unfortunately, EE has just been awarded the gong of being the UK’s worst High Street retailer in terms of customer satisfaction. That’s not just the worse out of all the mobile phone chains but the worse retailer period. Luckily, BT is still going through the typical Brit ant-trust procedures. So, theoretically, it still has time to pull out. Continue reading

GoMo has yet another run in with EE’s retail arm

Refuses our fit-for-purpose argument

Relations between GoMo News and UK MNO [Mobile Network Operator] EE appear to have dropped to an all-time low. One of the company’s retail stores in Poole, Dorset sold us the completely wrong product. And then refused a refund when we pointed out the item was not “fit for purpose.” This episode has also revealed that EE has plans to discontinue support for Orange as a separate network after December 2015. So retailers better get rid of their Orange branded stock before that date. Continue reading