News

jury is still out - petosa Ads on social media are inevitable but not yet successful

Rational Interaction’s Petosa questions Snapchat’s first foray

The monetisation of social apps and platforms appears inevitable. Given Snapchat’s recent foray into advertising with its video ad unit for the film Ouiji and its warning to US based users about pending advertising (see our previous story here), it seems only a matter of time before other currently free platforms build partnerships with brands. While the producers of Ouiji are shamelessly touting the campaign’s unprecedented “success”, it leaves some observers  wondering just how effective it actually was. One of those is Selina Petosa,  chief creative strategist the integrated digital agency Rational Interaction. She believes that  there is a struggle between how brands balance content of the ads with the needs of their users. Which  is why Snapchat has been unsuccessful in matching the medium with the message. Continue reading

savings for users have soared  - markin Roaming specialist hits its 2014 targets 62 days early

Top Connect’s TravelSim service now has 5m+ users

Claiming to be the only pre-paid service to offer quality communications at unbeatable rates, Top Connect has announced that its TravelSim roaming service has hit its 2014 targets two months early. It can now boast a customerbase of  five million who collectively have saved over $280 million in roaming charges. This compares with a userbase of 3.6 million at Q1 2014 which generated collective savings of just over $200 million in 2013. The company puts its success down partly to attending key industry events in order to recruit quality distributors. Continue reading

Failo_logo Feelings running high in taxi apps war

Cabbies being urged to “Delete the app and win back revenue”

Here in the UK capital (London) feelings are running high as there is heightened tension around the use of mobile phone apps by consumers. The arch enemy in all of this this – (as far as GoMo News was aware) being the Uber app. This US-based service has angered London Cabbies [Black taxi cab drivers] who complain that the app gets around existing regulations intended to protect passengers. Added to this there are scare stories emerging about the behaviour of Uber drivers. For example, a Californian site, Valleywag, ran one about a woman abducted by an Uber driver here. But even the Hailo app which is aimed at Hackney Carriage drivers is upsetting London Cabbies, it seems. Continue reading

M2M & mobile money achieve substantial revenue uplift - holden Operators to suffer $14 bn in lost revenues in 2014, as OTTs take market share, Juniper Research finds

But new report identifies $66 bn in new operator revenue opportunities

Press release

A new report from Juniper Research has claimed that voice and messaging traffic lost to OTT (Over The Top) players such as WhatsApp, Facebook and Skype will cost mobile network operators [MNOs] $14 billion in revenues globally this year [2014], up by 26 per cent on 2013. The report – Mobile Operator Business Models: Challenges, Opportunities & Strategies 2014-2019, found that in a number of markets, including Italy, Spain and the UK, operator mobile voice revenues had fallen to less than 60 per cent of their value five years’ ago. Continue reading

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading

miruna's photo is in the post Guest Post: The iPhone 6 is not such a babe when it comes to innovation

by Miruna Gheorgita, a writer with Cellz

The iPhone 6 frenzy took over the internet mainly with high praise. Much of it detailed the evolutionary approach that Apple blew people away with. But seriously now, let’s focus some objectivism over the facts and draw a realistic conclusion on where Apple stands with its newly announced iPhone 6. Apple products have always combated criticism by being great looking above all and for representing what once was a real definition on what novelty is. Today, we have the iPhone 6 which brings novelty only for being the most debated subject amongst technology geeks, for the last months. As a quick overview, all features this cutie brings have nothing to do with out of the box design, attributes and technology. Continue reading

ema_logo A mere 15% of firms are ready for mobile says EMA

Shocking new study from analysts – Enterprise Management Associates

Only 15 per cent of enterprises are fully prepared to meet mobile requirement, according to a recent survey of IT professionals by analyst firm, Enterprise Management Associates (EMA). That’s despite the fact that 60 per cent indicated they considered mobile management important or critical to their businesses. The report also found that larger organisations were more likely to be prepared than smaller organizations by a factor of roughly 50 per cent. The survey results also indicate that a company’s perception on the importance of workforce mobility is of greater significance than economic factors; the size of the company; or the resources it has available. The full results of this survey will be released next week [27th October 2014]. Continue reading

we're poised to ride this wave - davies Adbrain recruits Paolo Pironi as European director

Former Googler worked on AdWords, YouTube & DoubleClick

Paolo Pironi, a former Googler has just been hired to lead Adbrain’s business development across EMEA markets. Pironi joins Adbrain as EMEA director of business development. His remit is to help the company grow its business and secure strategic commercial partnerships in the UK and beyond. Pironi has a strong background in digital advertising and programmatic, having spent almost five years of his early career at Google, working across AdWords, YouTube, and DoubleClick products. More recently, he served as business development director at Videoplaza – a popular digital video ad serving company among European commercial Broadcasters. There Pironi took its video SSP proposition from beta launch to full-scale commercialisation globally. Continue reading

gauging consumer perceptions - pirc Lab42 Survey reveals perceptions of Apple Pay & mobile payments

45% of non-iPhone owners would switch to an Apple iPhone for access to Apple Pay

Press release

October 20th 2014. According to a study of 500 smartphone owners released today by market research firm Lab42, 45 per cent of consumers with non-iOS devices (Android, Blackberry or Windows smartphones) would be willing to switch to an iOS device in order to have access to Apple Pay. Respondents cited the top four benefits of Apple Pay as: – 1) security, 2) not worrying about losing credit or debit cards, 3) not having to carry physical cards in wallet, and 4) simple setup. Fifty-four per cent of all respondents would consider using Apple Pay, while the remaining 46 per cent were split evenly between those who would not consider using it (23 per cent) and those who are still unsure (23 per cent). Continue reading