News

pierre naggar Sky Italia chooses Turn’s data management platform to serve tailored advertising to customers programmatically

Press release

November 10th 2014. Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding (RTB). The partnership with Turn is part of a wider move towards programmatic advertising for Sky -70 per cent of the company’s brand advertising now runs programmatically through the Turn platform. Turn has developed 22 consumer audience profiles for the broadcaster, which can be leveraged to deliver personalised content and experiences. The partnership is facilitated by Simple Agency (AMNET), Sky Italia’s agency of record. Continue reading

Lte_usa_14 LTE North America 2014

[ November 19, 2014 11:00 am to November 20, 2014 6:00 pm. ] Organisers: Informa Telecoms & Media
Venue: Intercontinental Hotel
Location: Dallas, USA
Web: http://americas.lteconference.com/

Register: here

LTE North America is considered the must-attend eventfor North American mobile network operators looking to search for potential new partners and learn from the market leaders about their LTE deployment experiences. Continue reading

New Brit gig app has multiple flaws

App’s authors new another roll of the Dice

Here @ GoMo News, we’d argue that carefully picking an app name is essential for success. Sadly, a new UK gig booking site neglected this cardinal rule by picking the name -Dice. There are already a multitude of Android apps on Google Play with the same or similar name – thanks to the popularity of gaming/gambling apps. If the app’s co-creator, Phil Hutcheon, thinks the old adage – KISS [Keep It Simple Stupid] still applies then he’s very much mistaken. This app is no more than a highly selective gig list with a booking feature bolted on. Big Deal. Compare Dice’s app to Lemonrock’s Android app. Continue reading

Ask Asif: Google & Samsung plus Xolo

Our Agony Uncle, MySmartprice.com‘s Asif Shaik answers readers’ handset questions

[caption id="attachment_42141" align="alignleft" width="142" caption="- Asif  Iqbal Shaik"]Asif Shaik[/caption]

Sandeep Bansal asks …
Sir, Is it right that Samsung’s contract with Google will expire by March 2015 and so Samsung’s phones will not get an update?

Asif Shaik replies …
Dear Sandeep,
It is simply not true. Samsung will continue to make Android based devices. Samsung will most definitely update many of its current devices like the Galaxy Note 4, Galaxy Alpha, Galaxy S5, Galaxy Note 3, Galaxy A3, Galaxy A5, and other devices to Android 5.0 Lollipop. Continue reading

jury is still out - petosa Ads on social media are inevitable but not yet successful

Rational Interaction’s Petosa questions Snapchat’s first foray

The monetisation of social apps and platforms appears inevitable. Given Snapchat’s recent foray into advertising with its video ad unit for the film Ouiji and its warning to US based users about pending advertising (see our previous story here), it seems only a matter of time before other currently free platforms build partnerships with brands. While the producers of Ouiji are shamelessly touting the campaign’s unprecedented “success”, it leaves some observers  wondering just how effective it actually was. One of those is Selina Petosa,  chief creative strategist the integrated digital agency Rational Interaction. She believes that  there is a struggle between how brands balance content of the ads with the needs of their users. Which  is why Snapchat has been unsuccessful in matching the medium with the message. Continue reading

- markin Roaming specialist hits its 2014 targets 62 days early

Top Connect’s TravelSim service now has 5m+ users

Claiming to be the only pre-paid service to offer quality communications at unbeatable rates, Top Connect has announced that its TravelSim roaming service has hit its 2014 targets two months early. It can now boast a customerbase of  five million who collectively have saved over $280 million in roaming charges. This compares with a userbase of 3.6 million at Q1 2014 which generated collective savings of just over $200 million in 2013. The company puts its success down partly to attending key industry events in order to recruit quality distributors. Continue reading

Failo_logo Feelings running high in taxi apps war

Cabbies being urged to “Delete the app and win back revenue”

Here in the UK capital (London) feelings are running high as there is heightened tension around the use of mobile phone apps by consumers. The arch enemy in all of this this – (as far as GoMo News was aware) being the Uber app. This US-based service has angered London Cabbies [Black taxi cab drivers] who complain that the app gets around existing regulations intended to protect passengers. Added to this there are scare stories emerging about the behaviour of Uber drivers. For example, a Californian site, Valleywag, ran one about a woman abducted by an Uber driver here. But even the Hailo app which is aimed at Hackney Carriage drivers is upsetting London Cabbies, it seems. Continue reading

M2M & mobile money achieve substantial revenue uplift - holden Operators to suffer $14 bn in lost revenues in 2014, as OTTs take market share, Juniper Research finds

But new report identifies $66 bn in new operator revenue opportunities

Press release

A new report from Juniper Research has claimed that voice and messaging traffic lost to OTT (Over The Top) players such as WhatsApp, Facebook and Skype will cost mobile network operators [MNOs] $14 billion in revenues globally this year [2014], up by 26 per cent on 2013. The report – Mobile Operator Business Models: Challenges, Opportunities & Strategies 2014-2019, found that in a number of markets, including Italy, Spain and the UK, operator mobile voice revenues had fallen to less than 60 per cent of their value five years’ ago. Continue reading

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading