News

opportunities for case station are endless - woodd Keep consumers’ spirits up all summer with IDT Systems’ in-store phone and tablet case personalisation

Telecoms retailers can offer customers with post-football and holiday blues a chance to instantly personalise their latest device accessories with happy memories

Press release

One of the first things consumers do when they get a new mobile device is personalise it, often with images of treasured memories, friends or teams. With IDT System‘s new easy to use in-store Case Stations, telecoms retailers can help customers personalise their device cases before they leave the store, delivering increased customer satisfaction and additional revenue. Continue reading

Vijay_Gaur Guest Post: What’s in iOS 8 that is good for developers

by Vijay Gaur, a marketing expert with Moability

Apple’s iOS 8 was unveiled on June 2nd [2014] by Apple at the 2014 Worldwide Developers Conference (WWDC) where its first beta version was shared with developers. Less than three weeks after its public appearance, the company has since released a new iOS 8 beta version 2. Apple iPhone owners from across the globe are keeping their fingers crossed in anticipation of the official release. Meanwhile software developers and testers are enjoying a free-spirited run toying with the eagerly-awaited new version of the iOS. So what’s in the iOS that is great for developers? I’ll take a look below. Continue reading

Photo blending app dubble aims to raise crowd funding thru Volpit

Doing well so far given it is currently iOS7 only

Claiming to have the world’s first photo collaboration app, dubble, its producer is seeking to raise seed investment on Volpit. Having launched in beta form back in October 2013, dubble has amassed over 120,000 users. Plus 1.5 million ‘dubbles’ have been made in 187 different countries around the globe. That’s pretty impressive given the fact that currently it only available for Apple devices running iOS7. Obviously an Android version will soon be released, yet already between 30k and 40k people use dubble every month. Continue reading

revolutionises the mobile marketing space - troyano Quack! Messenger – IM app that shares advertising revenue with users expands into the UK

New instant messaging app shares advertising revenue with users
Users rewarded for frequency and length of conversations on a monthly basis
High quality ‘wanted advertising’ played as users chat without interruption

Press release

July 09th 2014: Quack! Messenger, the instant messaging app that shares advertising revenue with its users, has officially launched in the UK. The app, already successful in Spain and Italy, rewards users for contacting friends and family while broadcasting tailored and high-quality ‘wanted advertising’ to their devices without interrupting conversations. Quack! Messenger is available for free download on Android and iPhone and allows users to share images and videos. Continue reading

fan support is a team’s 12th man - markin SIM roaming specialist Top Connect predicts Germany will win World Cup

That’s all based on Skype calls so it must be right then

Specialist roaming SIM supplier, Top Connect, is now predicting that Germany’s football team will win the soccer fanatics’ version of the Super Bowl – the World Cup. We’ve heard of data mining, but the way in which this Estonia based company (just in case you thought there was a bias) reached its conclusion is fascinating. Thanks to its unique relationship with (Microsoft owned) Skype, the supplier of the call back TravelSim roaming card has analysed its traffic. In particular it has looked at German, Dutch and Argentinean users of its SIMs. Relevant nations given that the English team out of the competition in the very early stages but their teams are still in contention. Top Connect is now reporting an impressive 21 per cent increase in free Skype calls being made to TravelSim users currently watching the World Cup in Brazil. Continue reading

the juice & glue - stuart Brainstorm signs up Telefónica for LBS deal

Platform provides the glue for joining MNOs digital resources together

In a major endorsement of its platform as a mobile engagement tool, Brainstorm has just signed a major deal with leading MNO [Mobile Network Operator], Telefónica. The terms of the three year contract were not revealed and it was described as facilitating Telefónica’s mobile marketing and advertising strategy. The deal covers both Europe and Latin America [LATAM] for global and local brands. However, in a cozy chat with Brainstorm’s CEO, GoMo News has learnt that location based services (LBS) will be an essential element in rolled out campaigns. Continue reading

opportunity to deliver personalisation - tunstall Brainstorm powers Telefónica’s global mobile marketing strategy

Press release

July 8th 2014. Brainstorm Mobile Solutions Limited has announced its signing of a new three year contract with Telefónica for the global roll-out and support of its mobile marketing platform which delivers highly personalised location-based marketing campaigns. Brainstorm’s platform has already been successfully deployed into seven of Telefónica’s territories and this contract will see it being deployed across Telefónica’s operating business in Europe and Latin America. The platform has facilitated Telefónica’s mobile marketing and advertising strategy by delivering tailored campaigns for global and local brands, contributing towards Telefónica’s ‘Best Global Operator’ win at the MMA Global Smarties 2013 Awards. Continue reading

shara force india made @ silverstone GoMo goes all analogue @ British F1 Grand Prix

Lucky we’d brought out BlackBerry Q5 with us

This weekend [July 6th 2014), GoMo News found itself standing in fields in England’s Northamptonshire to watch the British Formula One (F1) Grand Prix motor race. Given there were around 120,000 other there, needless to say there little or no cellular or Wi-fi coverage. So we had to resort to analogue. Knowing about Silverstone Radio (which broadcasts on 87.7 FM) and how it makes it easy to follow races from the trackside, we took along our little Nokia N73 to utilise its built-in FM radio. We’d also packed our Nokia supplied waterproof jacket (which came in very useful) and which has an inside pocket to keep the handset dry in. We’d forgotten our Nokia connector ear-buds, however, Luckily we remembered our BlackBerry Q5 BB10 device has recently acquired an FM radio capability. Continue reading

former tag man patrick pruniaux Apple poaches F1 watch maker exec for iWatch

Speculation about Tag Heuer’s Patrick Pruniaux hiring

Tag Heuer which is perhaps best known for its luxury F1 (Formula One) watches and part of luxury goods group LVMH has announced that one of its execs, Patrick Pruniaux, is leaving the company today, July 7th 2014, to join Apple. This adds to rumours that the Cupertino-based company is readying itself to launch into the wearable technologies sector. With all the bets being on an iWatch smartwatch. It also fuels speculation that Apple might be pitching the iWatch right at the top of the luxury watch price bracket. Especially since it has already hired execs from Burberry, Angela Ahrendts, and Yves Saint Laurent’s Paul Deneve. Continue reading