News

miruna's photo is in the post Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible. Continue reading

Mobile apps must make privacy a priority survey reveals

Press release

August 29th 2014. Four out of ten mobile users admit they would not download an app just because of privacy concerns, according to the findings of a new survey, while a third believe apps are getting more and more invasive. The new poll from Apadmi, the UK’s leading mobile app developer, shows that the public attitude is hardening against apps that place excessive demands on users. The survey of 100 mobile users – including owners of Android, iOS, Windows Mobile and BlackBerry devices – was commissioned to examine how opinions are changing towards downloading apps in the wake of issues such as the Edward Snowden revelations. Continue reading

Tech Trailblazers awards announce Firestarter Bursary for non-VC Funded early stage startups

New deadline of September 19th 2014 to reflect new categories of IoT and FinTech

Press release

August 29th 2014 – The highly successful Tech Trailblazers Awards today announced a new bursary for early stage non VC backed startups, the Firestarter program. This has being created to ensure that entry fees are not a barrier for the new lean startups who are still securing major funding from VCs. This new program will attract more earlier stage startups within the accelerator and incubator communities as well as those self-funding or with angel, seed and crowdfunding as their primary source of investment. Continue reading

Firefox barking up right tree with Intex Cloud FX

Should prove ideal upgrade for Indian featurephone users says Upstream

Mozilla and Intex have just launched the first Firefox OS phone in India. It’s called the Intex Cloud FX and costing just 1,999 Rs (£19.90). The device is aimed at emerging markets consumers who are looking to upgrade from a featurephone to their first smartphone. The Cloud F”s low price should prove very attractive to this target audience. Upstream recently undertook research into consumer attitudes in emerging markets earlier in 2014 with Ovum that shows Mozilla is barking up the right tree. Continue reading

commuters won't tolerate dead zones - carter GWS adds app to its network test solutions

If-you-can’t-beat-em-join-em approach to network testing

Even the most established players in the cellular industry can come under pressure from the power of the mobile app, it seems. So taking the if-you-can’t-beat-em-join-em approach, Global Wireless Solutions (GWS) is now offering its mobile diagnostic app for Android in the UK. Now GWS has a history of providing cellular network testing and diagnostics as long as your arm. And being US based, the company has an advantage because it had to produce solutions for iDen, TDMA and cdmaOne – not just GSM. Which helps when mobile network operators [MNOs] are making big leaps in technology from 2G and 3G over to 4G/LTE. GoMo News had a cosy chat with GWS’s Dr Paul Carter about the app. Continue reading

underlying appcosts still rising - alder Cost of app marketing continues to soar in July indicating a blockbuster year for mobile advertising

Year-over-year metrics for all Indexes point upwards even as July shows minimal changes

Press release

August 27th 2014 Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu shows relentless increases. Instead of expected Summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index came in at $1.97 for July [2014], its second-highest point in the four-year history of the Fiksu Indexes, representing an increase of 9 per cent year-over-year. Along with CPLU, the Cost Per Install (CPI) Indexes also rose, surging up 44 per cent year-over-year on Android (although down 9 per cent from June), and up 16 per cent over 2013 and 24 per cent from last month on iOS. Continue reading

Chinese office to be powerhouse - poulsen Chinese MVNOs big lure for mobile connectivity firm

Tweaker eyes up 25+ MVNOs coming onto Chinese market

As regular GoMo News will already know, the tide is turning against the established mobile phone makers – such as Samsung and Apple, towards local handset manufacturers in emerging markets. So focusing on China makes a great deal of sense for numerous reasons. Brands like BlackBerry and Apple already have their products made in China under contract, for example. Plus there is a new phenomenon just emerging in the Chinese market – the rise of the MVNO [Mobile Virtual Network Operator]. Which is why handset connectivity software specialist, Tweakker has just announced a new focus on the region. Continue reading

once upon a time there was a skype client for bb7 Microsoft could well release Skype for BlackBerry Playbook

Stranger things have happened in the mobile marketplace

Here at GoMo Towers we’ve been mulling over the various unholy [unlikely] alliances that have sprung up in the mobile space of late. One of these is the link between BlackBerry and Microsoft. Formerly arch rivals, BlackBerry finally did Microsoft a favour this month [August 2014] by releasing a client for its instant messaging [IM] service – BBM, which works under Windows Phone 8 [WP8]. That event was some six months after GoMo News had predicted it would happen here. Now Skype (which is owned by Microsoft) already offers a software client which will run on BB10 devices. But GoMo News feels that it might also produce a version for legacy BlackBerry devices which would, of course, include BlackBerry’s original tablet – the PlayBook. Continue reading

iotconf-logo Internet of Things Conference Berlin

[ September 1, 2014 8:00 am to September 3, 2014 6:00 pm. ] Organisers: S&S Media Group
Venue: nhow Hotel Berlin
Location: Berlin, Germany
Web: http://iotcon.de
Hashtag: #iotconf!

Register: here

The Internet of Things is becoming the main driver of innovation for the economy, society and culture. Intelligent, networked devices will soon populate everyday and business life. Smart Homes, Connected Cars or Industry 4.0 but are only the tip of the iceberg IoT! [...]