News

Don’t spurn smartphone for the tablet Tradedoubler warns

Many tablets are being used as desktop PC replacements, anyway

It appears that new research from EMarketer has found that consumers are set to use tablets for 72 per cent of online purchases by 2018. However, Dan Cohen, regional director with Tradedoubler warns marketers and retailers not to ignore their smartphone strategies in order to solely focus on tablets as a result. Cohen explains, “”Smartphones are best for engaging with consumers on the go and influencing their purchasing decision with information and offers that will draw them towards your brand – particularly when they are standing in your shop.” It would be a huge error for any marketer or retailer to drop a smartphone strategy to concentrate entirely on the tablet. Continue reading

Wireless M2M & IoT 2014 – 2020 report

M2M to account for nearly $196 Billion in revenue by Q1 2021

In its latest report, ‘The Wireless M2M & IoT: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals and Forecasts’, Signals and Systems Telecom says that despite its low ARPU, the wireless M2M [machine-to-machine] market has become a key focus of many mobile network operators as their traditional voice and data markets become saturated. Likewise, government and regulatory initiatives such as the EU initiatives to have a smart meter penetration level of 80% by 2020 and the mandatory inclusion of automotive safety systems such as eCall in all new car models, have also helped to drive overall wireless M2M connections and revenue. Continue reading

Forget coffee – Brits are now addicted to mobile phones

Can’t bear to be 17.3m+ away says ECigaretteDirect

A poll conducted by ECigaretteDirect.co.uk has found that most Brits can’t bear to be more than 17.3 metres away from their phones. Not quite sure how they reached that figure because it is 56 feet 9 inches. A distance GoMo News has no ability to judge whatsoever. But, hey ho! Anyway, the company quizzed over 600 mobile phone users aged between 18 and 35 about how far they could be separated from their phone without getting panicky. And that apparently was the common answer. Continue reading

m2m_innovation M2M Innovation World Congress

[ September 22, 2014 8:00 am to September 24, 2014 7:00 pm. ] Organisers: Strategies Telecoms & Multimedia
Venue: Palais du Pharo
Location: Marseilles, France
Web: www.m2minnovationworldcongress.com

Registration: here

The path from M2M to Internet of Things [IoT]. The full M2M value chain stakeholders rally to move away from a technology-driven approach and to put the business and user needs at the centre. Therein lies the real innovation of M2M services and the focus of the conference. Continue reading

vani gundara Guest Post: How to make Craigslist ad design mobile friendly

by Vani Gundara, founder of DesignSpinners

There are an estimated six billion active smartphone users worldwide, all of whom could potentially be targeted by posting an ad on Craigslist. Better still, most users visit the ad not to research, but to buy. Therefore, it makes sense to tailor a marketing strategy to the owners of handheld and laptop devices. Initally clicking on the ads on Craigslist will show that most of them look the same – all text-based. While this is not an entirely bad thing – because it aims to go right to the point, many customers would like to see more. So, in order to make your Craigslist ad design better for visitors and potential buyers, here are my tips that will help make the ad more mobile friendly and effective. Continue reading

Indian Ocean island & MH370 puzzle deepens

If Cpt Zaharie Shah practiced landing on it, does it have cellular coverage?

The mystery surrounding the disappearance of Malaysian Airlines flight MH370 only deepens after ‘leaked’ reports of the conclusions jumped to by the Malaysian police authorities. Who appear to be pointing the finger at the plan’s captain – Zaharie Shah. They found his sophisticated flight simulator setup at this home and are now adamant that he “rehearsed a landing on an island with a short runway” and that the island in question was definitely in the Southern Indian Ocean. So which island are we talkingabout and does it have a cellular network? Continue reading

BBM for Windows Phone will def be out in July says Chen

Canadian company’s CEO tells financial analysts the latest tidbits

It appears that current Blackberry CEO, John Chen, favours leaking out information about the struggling Canadian smartphone supplier’s fortunes during cozy chats with financial analysts. His audience is concerned mainly with figures but lots of little snippets have emerged from the session. Such as the fact that the Windows Phone version of BBM will finally emerge in July [2014]. Plus there is something called BBM Meetings set to emerge soon afterwards. Not quite sure what Meetings provides but it will be followed by a new BlackBerry phablet which was previously codenamed Windermere and is now revealed as the Passport. That device should be launched during September in London [UK]. Continue reading

More rumours about Apple’s iWatch emerge

Speculation that Apple will finally release its vision of wearable technology in terms of a smartwatch – commonly beleived to be called the iWatch, have emerged once more. There have been multiple reports all suggesting that Apple’s smartwatch is finally becoming a step closer to reality with a Taiwanese company, Quanta Computers, will in the frame to starting production next month [July 2014]. Perhaps most signficantly, such a production schedule would almost certainly lead to first product availability for the iWatch as early as October [2014]. Continue reading

successfully compete with OTT brands - windle Industry reactions to EE’s promised IP voice services

Voice is more like revenue protector rather than earner

The announcements today [June 20th 2014] from the UK’s largest MNO [Mobile Network Operator], EE, that it intends to l aunch two new voices service which take advantage of IP based networks are significant. Not least because they triggered a reaction from rival UK MNO Three (3UK). There are at least three good reasons why EE has made these moves. Firstly, it can help to control operating costs; secondly, defend against OTT voice services such as Skype; and, thirdly, it helps to improve the voice experience. For example, EE is aiming to get their dropped call rate (DCR) below 0.5 per cent on its network. Plus, there’s a chance that EE customers could make calls relatively easily whilst on the Tube – London’s Underground rail service. The new services are both VoLTE and and VoWiFi. Continue reading