News

evil_goat Punch Through Design offers Bluetooth controlled evil eyes

Never mind evil monkey, check this goat out

The guys at Punch Through Design (PTD) obviously must have been seriously out of it to have devised a way of using their technology as off-the-wall as the Fluffy Murder Mystery video. Basically this features a toy goat fitted with evil eyes which can be controlled via a simple iPhone [iOS] app. The hook is that the Chinese New Year [last Thursday, February 19th 2015] celebrates the Year of the Goat. So what did the guys at PTD do? Well, they used a low cost LightBlue Bean microprocessor, and two common LEDs plus several resistors to create a toy goat with LED eyes that are controlled via Bluetooth and iOS. How bizarre. Continue reading

GSMA cuts back on hacks attending MWC 2015

Is this wise Captain Mainwearing?

News has reached us here @ GoMo Towers that a number of former hacks have been turned down for Press accreditation at the forthcoming Mobile World Congress in Barcelona. The reason seems to be that writing isn’t their ‘prime activity’. Which seems fare enough given that everybody else has to pay – even if they have their own blog. However, this sets a dangerous precedent for both journalists and exhibitors alike. It seems that the show’s organisers – the GSMA are overlooking a prime rule for publicity. There’s no such thing as Bad Press. The worst thing that can happen is if no-one writes anything about a particular event. This kind of behaviour has happened before, of course. Continue reading

moms primary target - bager Mobile is crucial for brands targeting young mums says IAB

Only 5% of Millennial Mums in China have no smartphone

Brands should definitely be concentrating on mobile as the prime channel to reach the so-called ‘Millennial Mums’ according to a new report produced by the Interactive Advertising Bureau (IAB) and BabyCenter. Not only is the reported time spent by these feamles on mobile exceeding or approaching parity with TV, but they are incredibly likely to switch brands. The report is entitled ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms‘ and it looks at young mothers aged 18 to 32 in the USA, Brazil, Canada, China and the UK. According to the report, motherhood triggers new priorities when it comes to purchase decisions, sparking a substantial brand shift moment in a wide range of categories. Continue reading

Smartphone ownership hits historic high among US millennial moms, surpassing laptop/PC ownership for the first time

New international study from IAB & BabyCenter shows reported time spent on mobile exceeding or approaching parity with TV in the USA, Brazil, Canada, China and UK

Press release

February 10th 2015. The Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and BabyCenter today released ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms,’ a research report that compares and contrasts the technology habits and media behaviors of online moms ages 18 to 32 in the USA, Brazil, Canada, China and the UK – revealing the importance for brands to focus on mobile to reach the coveted demographic of millennial moms around the world. Continue reading

strong leadership rang out loud & clear - duffy UK telecoms firms say strong leadership essential

Also set to grow 4x faster than UK’s GDP says Barclays

In terms of what was likely to be important for sustaining or accelerating growth over the next twelve months, telecoms businesses placed particular emphasis on marketing and advertising, in addition to the strong leadership that has helped them achieve success to date. That’s according to the Barclays’ Technology, Media and Telecoms team’s Fast Growth Tech survey which was carried out by Illuminas. It surveyed the owners, founders and CEOs of 501 growing UK technology businesses with turnovers of £3million – £50 million, of which 81 per cent operate in the telecoms industry. It also showed that on average, telecoms businesses predicted that they will grow by 11 per cent over the course of the year. That’s over four times faster than the UK’s GDP forecast for 20151 (2.6 per cent). Continue reading

UK’s telco businesses set to grow 4x faster than GDP in 2015

The picture is even brighter for 2016 – with average expected growth rising to 13%

Press release

February 9th 2015. Barclays’ Fast Growth Tech survey, which questioned owners and CEOs of UK tech firms1, has revealed that many of the telecom industry’s bright lights are feeling confident about delivering a stellar year of growth in 2015. The research, independently commissioned by Barclays’ Technology, Media and Telecoms team revealed that on average, telecoms businesses surveyed predicted that they will grow by 11 per cent over the course of the year. That’s over four times faster than the UK’s GDP forecast for 20152 (2.6 per cent). Continue reading

Brits snoop on other halves’ mobiles

Women most likely to check a partner’s phone

It appears that suspicious Brits check their other half’s phone for questionable texts, emails and internet searches twice a week – with women most likely to snoop. Theses are the key findings from a study commissioned for the new Samsung Galaxy A-Series smartphone range by Samsung Electronics UK & Ireland. Researchers found that four in ten adults in a relationship regularly sneak a look at their partner’s phone behind their back to keep an eye on what they are up to. Women are the most likely to check a partner’s phone behind their back, with 44 per cent admitting to it compared to just 36 per cent of men. Continue reading

Goodspeed provides low cost data roaming in the Baltic


Press release
Goodspeed extends coverage to the Baltic countries of Estonia, Latvia and Lithuania

1GB of data daily for just £4.90 (or $7.99)
Goodspeed spells the end of data roaming bill shock for international travellers

February 3rd 2015. International travellers can now enjoy low cost, high speed, secure mobile internet in the three Baltic countries of Estonia, Latvia and Lithuania through the Goodspeed mobile Wi-fi service. Spelling the end of data roaming bill shock, the Goodspeed service now covers 64 countries including China, Western Europe, USA, South and Latin America, Canada, Russia and major destinations in Asia. The Baltic region of Northern Europe is fast emerging as popular business destination with Estonia, Latvia and Lithuania ranked in the top 25 friendliest countries in the world to conduct business.1. These European Union member countries are renowned for their advanced information and communications technology (ICT) infrastructure with Estonia described as the most wired country in the world. Continue reading

Driverless cabs need mini cabbies’ input says Kabbee

Ah, but do Google & Google go south of the river?

According to a recent Wall Street Journal article here the scourge of the London black cab [taxi] community, Uber is now following in Google’s steps and looking at driverless cabs technology. Which is all well and good, but rival taxi hailing app provider – Kabbee is miffed that neither the search giant – Google, or the extremely well funded taxi app provider Uber bothered to attend its recent driverless cars roundtable it held last autumn [2014]. According to Justin Peters, CEO of Kabbee, “We were surprised when both companies [ Uber & Google] failed to send a representative to the roundtable, seeing as it@s such an important subject for them.” Continue reading