News

video ads to increase dramatically - yong Citrix’ latest report show mobile video’s importance

Those meerkat people 1st in UK with Facebook video ads

In its bi-annual analysis of mobile usage and experience worldwide, the Citrix Mobile Analytics Report shows a significant increase in the use of mobile video over 2013. This applies to advertising as well as entertainment, which is trending towards video ads away from banner ads, indicative of the power of video ads to engage an audience. For example, comparethemarket.com [not comparethemeerkat.com – Ed.] became the first UK brand to run Facebook Premium Video ads. Additionally, Twitter has introduced promoted video, and Instagram launched video ads. The latest report also finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

Mark_davis_citrix Citrix data shows new trends in mobile subscriber data usage

Latest Citrix Mobile Analytics Report reveals subscriber preferences and the impact of video on mobile networks

Press release

September 3rd 2014. Citrix has released the Citrix Mobile Analytics Report for Q3-Q4 2014. The Mobile Analytics Report provides insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. The latest report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

lawtech_logo LawTech Europe Congress 2014

[ October 19, 2014 6:00 pm to October 21, 2014 1:00 pm. ] Organisers: E-Discovery Europe
Venue: Clarion Congress Hotel
Location: Prague, Czech Republic
Web: www.lawtecheuropecongress.com
Hashtag:

Register: here

LawTech ​Europe ​Congress ​focuses ​on ​four ​core ​areas: – ​digital ​evidence, ​forensic ​investigations, ​cyber ​security, ​and ​legal ​technology. Continue reading

a tame 4chan upload Careless picking led to iCloud security breaches Apple says

All the more reason for single sign-on (SSO) access

Careless whispering usually leads to celebrity downfalls but in the recent case of hacked pics [photos] from Apple’s iCloud cloud storage system, it was careless picking. “None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud or Find my iPhone,” Apple said in a statement. Apple says it discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions. Which is apparently a common practice on the internet. So celebs had been picking easy to guess passwords. All the more reason to go for counter-measures like single sign-on (SSO) access, GoMo News argues. Continue reading

hi - dharia Ovum expects little EC opposition to Facebook/WhatsApp tie up

SMS cannibalisation and pending WhatsApp VoIP are the issues

At the request of Facebook itself, The European Commission (EC) has begun its investigation into Facebook’s acquisition of WhatsApp. Facebook itself wants to ensure an uninterrupted functioning of the service post the acquisition throughout Europe. The EC has requested feedback on the deal from key regulators, mobile operators and OTT players. By approaching the EC directly, Facebook hopes to address any concerns at a macro level rather across multiple markets within Europe. “Ovum does not expect the deal to face much trouble due to this investigation but expects further guidelines around personal data protection for WhatsApp users,” observed Neha Dharia, a senior analyst for consumer services with telecoms specialist analyst, Ovum. Instead, SMS cannibalisation and the pending WhatsApp VoIP offering are the main issues. Continue reading

mgf_seattle MGF Seattle 2014

[ October 21, 2014 9:00 am to October 23, 2014 6:00 pm. ] Mobile Games Forum Seattle 2014
Organisers: Osney Media
Venue: Bell Harbor International Conference Centre
Location: Seattle, USA
Web: www.mgfseattle.com
Hashtag: #MGF2014

Register here

The first Seattle event will showcase insights and innovation from leading studios, publishers, ad networks, marketing and distribution experts. It will also highlight user acquisition and discovery agencies, user experience, player engagement, analytics firms, hardware and software manufacturers. Co-hosted with the Nexgen Developers’ Day. Continue reading

csr circuit board Apple could be pushed into bidding for CSR

Best known for its Bluetooth chips – products in Apple Beats headphones

The toast of the British high tech sector, microchip firm CSR (formerly known as Cambridge Silicon Radio) was recently at the receiving end of an takeover offer from US based rival Microchip Technology. Subsequently CSR said in an official statement, “The price proposed by Microchip has been rejected and the board is considering its options for the company.” However, the move has signalled CSR’s potential availability and led to speculation that another US based firm – potentially Apple could make a higher offer for the company. Interest in CSR is being fuelled by its latest move into the Internet of Things [IoT] sector. Continue reading

spot the old messenger contacts Microsoft kills off MSN Messenger

Bows to fact that apps are now key to IM popularity

It appears that Microsoft has decided to call a complete halt to its legacy IM [Instant Messaging] service which started out life as MSN Messenger and eventually mutated into Windows Live Messenger. The company seems to be bowing to harsh realities. MSN got its boost because it was bundled with the Windows OS. Today, it is the mobile apps which dictate fashion. Anyway, Microsoft doesn’t really need two separate IM systems. It has an excellent one which came with Skype – a service which it acquired for $8.5 billion (£5.1 billion) back in 2012. The only surviving version of the MSN service is being switched off in mainland China on October 31st [2014] after 15 years. Continue reading

miruna's photo is in the post Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible. Continue reading