Panel Debate Mobile Search Conference, London

Rating: crystal ball
Here is the answer to the question “in one sentence what is the (most necessary) next step for mobile search?”

Chris Goswami Product Management Strategist, Openwave
- Improve the user interface

Darcie de Freitas, Product Manager Windows Live Search for Mobile
- Compelling user interface
- Reduce the cost of search
- Bolster mobile advertising

Michael Bayle, Senior Director Global Moneization, Connected Life, Yahoo!
- Price is key for future growth (reduce data rates)

Michael Wehrs, VP and Chief Technical Evangelist, AOL Wireless- Improve the user interface

Myles Runham, General Manager UK/ Europe Ask.com
- Keep everything very very simple

Tony Philipp, CEO UpSNAP, inc.
- Hot content – give users something to buy and they will buy it
- Provide valuable content that is unique.

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