Everyone says that in the US you can patent your mothers knitting, and I for one am starting to believe it.
A company called HipCricket has announced a new measurable solution which allows retailers and quick-service restaurants (QSR) to measurably increase customer loyalty and sales.
Actually, measuring coupons sounds like a great idea.
Adding the patent-pending thing means that this is ANOTHER PROPRIETARY solution.
Mobile Coupons are in the very, very early days… we don’t need proprietary
HipCricket says that its software requires no new software and fits into existing mobile loyalty programs as well as delivering an ability to measure success.
There is something about “keyword” to a short code. Now, I know about six other mobile search and barcode companies that are trying to patent that very idea….
If its so easy and so interoperable – patent-pending might just be a PR term to get more traction and interest in the service. In that case, I am gullible and it is an interesting potential service.